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Happy Belly Food Group Inc. (C:HBFG)

Business Focus: Vegan & Vegetarian Food Manufacturing

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Insider Chart - Past 6 Months

Insider Filings

Latest 10 SEDI filings for HBFG within the last 6 months
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Company News

Jan 20, 2023 08:14 ET
Happy Belly Food Group Expands Distribution of Holy Crap Oatmeal at 90 Federated Co-op Locations
Toronto, Ontario--(Newsfile Corp. - January 20, 2023) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce that Federated Co-op has listed and taken delivery of 2 additional SKUs from our Oatmeal product line. Our Mango Coconut and Apple Cinnamon Oatmeal SKUs are now available at 90 Federated Co-op retail locations. This is in addition to our news release on October 24th, 2022 announcing the expansion of distribution of our Natural Superseed Cereal SKU, also at Federated Co-op."The introduction of our Oatmeal line into the Federated Co-op family of 90 retail store locations further accelerates the retail adoption of our Oatmeal line. Our team's dedication and focus on expanding our retail distribution with existing retail relationships generates yet another win for our brands. These wins drive organic growth and continue to increase our monthly sales," said Shawn Moniz, CEO of Happy Belly Food Group. "We continue to execute and deliver on our sales-oriented strategy across our brand portfolio. It is through these efforts that we see a natural expansion of relationships with retailers and distributors. Feedback from retailers adding distribution of our product lines for Holy Crap Oatmeal continues to be extremely positive. In the last 4 months we have listed our products in close to 260 net new retail locations. In addition to these net new retail locations, we have also organically increased SKU listings of additional Holy Crap products within existing retail locations. Our national sales team will continue to expand the availability of our great tasting and organic line of products. As consumers continue to purchase our products, our growth and sales continues to accelerate."
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Jan 06, 2023 08:43 ET
Happy Belly's Lettuce Love QSR Opens New Corporate Location in Toronto's Little Italy Food District
Toronto, Ontario--(Newsfile Corp. - January 6, 2023) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce that it has completed construction and opened a new corporate location for its Lettuce Love brand in the heart of little Italy in downtown Toronto.
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Valuation Ratios

Price to Sales - TTM
Price to Book - most recent quarter
Price to Cash Flow per share - TTM
Price to Free Cash Flow per share - TTM
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Short Report

DateNumber of Shares ShortedNet Change
Jan 15, 202386,439-54,434
Dec 31, 2022140,87397,550
Dec 15, 202243,323-24,817
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Business Summary

Sector:  Consumer Non-Cyclicals Industry:  Food Processing

Happy Belly Food Group Inc. is a Canada-based quick-serve restaurant and consumer packaged goods wellness company. The Company is specialized in the growth of consumer food brands. It provides food and retail brands to customers. The Company guides founders and their teams through a dedicated playbook focusing on initiatives to improve business processes and deliver operational improvements. The Company operates through its brands, including Heal Wellness, Holy Crap, YamChops, Lettuce Love Cafe, and LumberHeads Food Co. Heal Wellness offers fresh plant-based wellness food, which includes wellness boosters, nut butters, chia puddings, smoothies and waffles. Holy crap offers organic breakfast cereal that helps maintain a healthy gut. YamChops is a plant-based butcher, market and restaurant. Lettuce Love Cafe provides plant-based and gluten-free meals, smoothies and treats.

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