SAN FRANCISCO, CA--(Marketwired - Mar 9, 2017) - Trifacta, the global leader in data wrangling, today announced it has collaborated with Google (NASDAQ: GOOGL) to build Google Cloud Dataprep. Google Cloud Dataprep embeds Trifacta's intelligent, user-friendly interface and Photon Compute Framework, and natively integrates Google Cloud Dataflow for serverless, auto-scaling execution of data preparation recipes with record performance and optimal resource utilization. Google Cloud Dataprep provides analysts with the ability to intuitively explore and prepare diverse datasets within Google Cloud Platform for a variety of downstream uses including analytics and machine learning. Google and Trifacta's collaboration gives organizations the ability to leverage the full potential of data in Google Cloud Services to drive new sources of business value such as improving operational efficiency, personalizing products and services, and uncovering new insights.

With the cloud analytics market expected to grow to more than $20 billion by 2020, delivering innovative data management solutions in the cloud is a core focus for Trifacta and Google Cloud Platform. The two companies have been tightly collaborating on the development of Cloud Dataprep over the past year.

"With a growing number of enterprises moving their analytics workloads to the cloud, we're extremely excited for the opportunity to address the data wrangling challenges of these innovative organizations," said Adam Wilson, CEO, Trifacta. "Trifacta's mission has always been to provide a truly self-service solution for anyone who works with data, and Cloud Dataprep expands on this by allowing everyone to take advantage of Google Cloud Platform's ability to deploy extremely powerful services in just a few clicks."

On March 9, Google Cloud will present live demonstrations of Google Cloud Dataprep during Google Cloud Next. Here is the list of sessions:

• Introduction to Big Data: Tools that Deliver Deep Insights
  Date/ Time: March 9, noon-1 p.m. PT
  Location: BD 101, Moscone Center West / Room 2016
• Migrating your Data Warehouse to Google BigQuery: Lessons Learned
  Date/ Time: March 9, 4-5 p.m. PT
  Location: BD 217, Moscone Center West / Room 2005
• Easily Prepare Data for Analysis with Google Cloud
  Date/ Time: March 9, 5:20-6:20 p.m. PT
  Location: BD 212, Moscone Center West / Room 3022

Users at more than 4,500 companies in 135 countries, including Centers for Disease Control and Prevention (CDC), Kaiser Permanente, Nordea Bank, Pepsico and The Royal Bank of Scotland, use Trifacta solutions to efficiently wrangle diverse, raw or complex datasets for analysis, regardless of where the data resides. With a breakthrough approach to data preparation combining the latest techniques in data visualization, human-computer interaction and machine learning, Trifacta brings greater efficiency to the process of preparing data for analysis -- a process that can take as much as 80 percent of the analysis cycle.

For more information on Google Cloud Dataprep, please visit cloud.google.com/dataprep and Google Cloud Platform's blog.

Additional Resources

• Learn more about Trifacta and Google Cloud Dataprep on Trifacta's blog
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About Trifacta
Trifacta, the global leader in data wrangling software, significantly enhances the value of an enterprise's big data by enabling users to easily transform and enrich raw, complex data into clean and structured formats for analysis. Leveraging decades of innovative work in human-computer interaction, scalable data management and machine learning, Trifacta's unique technology creates a partnership between user and machine, with each side learning from the other and becoming smarter with experience. Trifacta is backed by Accel Partners, Cathay Innovation, Greylock Partners and Ignition Partners.