PR Newswire
HOFFMAN ESTATES, Ill., Oct. 24, 2016
HOFFMAN ESTATES, Ill., Oct. 24, 2016 /PRNewswire/ -- In honor of America's heroes, the Kenmore brand has created a limited edition patriotic laundry pair with an American flag graphic on the back console that was designed, engineered and assembled in the U.S.A. The brand will donate $40 from the sale of each pair, up to a total of $200,000, to Rebuilding Together, a partner of the Sears Heroes at Home program. The money raised will help Rebuilding Together make necessary improvements, modifications and repairs to military family homes nationwide.
"The Kenmore brand is a trusted American legacy brand that is woven into the fabric of the American lifestyle," Tom Park, president of Kenmore, Craftsman and DieHard brands. "We developed this one-of-a-kind laundry pair to raise funds around Veterans Day for those who have served in the military. We hope these funds can help make a positive impact in their lives."
Other ways Sears shoppers can give back this holiday season through Heroes at Home include:
Background on the Kenmore Patriotic Laundry Pair:
Kenmore 4.3 cu. ft. Top Load Washer (Model: 02626734)
Kenmore 7.0 cu. ft. White Electric Dryer w/ SmartDry Plus — Hassle-Free Garment Care (Model: 02676134)
The Heroes at Home program has raised more than $20 million over the past nine years thanks to donations from Shop Your Way members, customers and associates, and has funded more than 1,600 home rebuilds. For more information or to donate, visit sears.com/heroesathome.
About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for over 100 years, the Kenmore brand continues to give consumers more time, efficiency and improved results for better living with industry-leading products across small and large appliance categories. For more information, visit www.kenmore.com, www.cookmore.com/press-kit/ or www.facebook.com/kenmore.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through sears.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with nearly 12 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.
Media Contacts:
Larry Costello
PR Director
Sears and KCD Brands
847-286-9036
[email protected]
Andrew Scutt
Zeno Group
312-245-0688
[email protected]
Photo - http://photos.prnewswire.com/prnh/20161021/431474
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SOURCE Sears, Roebuck and Co.