TORONTO, Sept. 8, 2016 /CNW/ -

MAKE IT AN INDIGO WEEKEND:

Indigo, the world's first cultural department store for booklovers, is thrilled to invite Canadians from coast-to-coast to Make It an Indigo Weekend. The fall campaign will launch at all Indigo, Chapters, Coles and Indigospirit locations and will run eight consecutive weekends from September 10^th through October 31^st, 2016.

Beginning September 10th, each "Make It an Indigo Weekend" will have a unique theme, such as The Booklover's Season, Colouring, Thanksgiving and Halloween.  Customers will enjoy special events and promotions, as well as enjoy major book launches such as Chris Hadfield's first children's book, The Darkest Dark, available this Saturday, September 10th.  To celebrate this weekend's launch, customers who spend $30 instore or online from September 8th -11th, 2016, will receive 10x the plum^® points¹. 

To help plan your Indigo weekend, visit indigo.ca/weekend for more details, weekly promotions, contests and in-store events.

#INDIGOWEEKEND CONTEST
Share your Indigo Weekend moment for a chance to win 1 of 4 $100 gift cards and $100 worth of plum^® points.

HERE'S HOW TO ENTER:

• Step #1: Follow @chaptersindigo on Instagram.
• Step #2: Post a photo of your Indigo Weekend moment (which is a photo of you celebrating the weekend with Indigo at home or in-store) on your Instagram account, tag @chaptersindigo and include the hashtags #IndigoWeekend and #Contest

Enter biweekly for a chance to win a $100 gift card and $100 worth of plum points. Contest ends October 30, 2016.  Click here for more details. For full contest rules, click here to view in English and here to view in French.

SEPTEMBER 8 – 11, 2016

EVENT: MAKE YOUR OWN BOOK AT INDIGOKIDS
Kids are invited to share their stories with a creative craft!
All Indigo & Chapters locations
Saturday, September 10^th, 2016 at 11:00 AM

SEPTEMBER 15 – 18, 2016

EVENT: PAW PATROL IS ON A ROLL
Enjoy Paw Patrol-themed stories, activities and more!
All Indigo & Chapters locations
Saturday, September 17^th, 2016 at 11:00 AM

SEPTEMBER 22 – 25, 2016

EVENT: INDIGOKIDS KIDS PICKS EVENT
Calling all kids! Decorate an IndigoKids Pick sticker, and help other kids find their next favourite book. 
All Indigo & Chapters locations
Saturday, September 24^th, 2016 at 11:00 AM

SEPTEMBER 29 – OCTOBER 1, 2016

EVENT: AMERICAN GIRL^® SPECIAL ACTIVITY AT INDIGOKIDS
Join us for a special activity at IndigoKids, the exclusive retailer of American Girl^® in Canada!
All Indigo & Chapters locations
Saturday, October 1^st, 2016 at 11:00 AM

--

SEPTEMBER EVENTS AT INDIGO BOOKS & MUSIC:

From bestselling authors to the most anticipated new books, Indigo and Chapters stores across Canada are thrilled to announce the following free and exclusive events in September.

--

IN PERSON: MARY E. PEARSON
Join YA author Mary E. Pearson as she discusses the third and final book in The Remnant Chronicles, The Beauty of Darkness.

Date and Location:
Chapters Metrotown
4700 Kingsway, Burnaby, BC
Friday, September 9^th at 6:00 PM

--

INDIGOKIDS STORYTIME: WENDY TUGWOOD
Join local author Wendy Tugwood as she reads from her heart-warming children's book, I Love You Too, I Love You Three, illustrated by Sheila McGraw. A book signing and craft event will follow.

Date and Location:
Chapters Sherwood Park
#500 - 2020 Sherwood Drive, Sherwood Park, AB
Saturday, September 10^th at 10:30 AM

--

SPECIAL PRESENTATION: MATILDA THE MUSICAL
Cast members from the smash-hit Toronto production of MATILDA THE MUSICAL will perform live at Indigo Bay & Bloor as part of a global celebration commemorating the centenary of the birth of much-loved novelist Roald Dahl. This exclusive in-store appearance will showcase three hugely popular songs from MATILDA THE MUSICAL, with live performances at 12 noon and 1 PM on Tuesday, September 13th, 2016. This special lunch-time event will also include a short reading of an extract from Roald Dahl's beloved novel MATILDA, read by a member of the cast.

London and Broadway's acclaimed MATILDA THE MUSICAL is now thrilling sold-out audiences at the Ed Mirvish Theatre in Toronto. For more information and to book tickets go to mirvish.com.

Date and Location:
Indigo Bay & Bloor
55 Bloor St. W, Toronto, ON
Tuesday, September 13th at 12:00 PM and 1:00 PM

--

IN PERSON: KATHY ELDON
Join us as editor, author and mother Kathy Eldon signs copies of the best-selling and critically acclaimed The Journey is the Destination – featuring a selection of over 200 pages from the journals of photojournalist Dan Eldon. It is the legacy of a young artist killed just as his creative powers were beginning to be recognized by himself and others. A 2016 TIFF Gala event and World Premiere - The Journey is the Destination is the inspiring life story of late photojournalist, artist and activist Dan Eldon, who abandoned a comfortable life in London to document the struggle, heartbreak and hope of a war-torn and famine-ridden region of Africa.

Date and Location:
Indigo Toronto Eaton Centre
220 Yonge Street, Toronto, ON
Thursday, September 15^th at 12:00 PM

--

IN PERSON: DAVID SKUY
Join David Skuy as he signs his most recent and award winning book, Rocket Blues. This is a wonderful opportunity for kids to meet and chat with an amazing Canadian author!

Date and Location:
Indigo Signal Hill
5570 Signal Hill Centre SW, Calgary, AB
Tuesday, September 20^th from 6:00 PM – 8:00 PM

--

IN PERSON: VIKKI VANSICKLE
Join author Vikki VanSickle as she helps launch IndigoKids Picks, an initiative that gives children the opportunity to make personalized book recommendations by placing stickers on their favourite books with their name and age. Children will enjoy a magical storytime featuring Vikki's hilarious picture book, If I Had a Gryphon. A book signing and crafting event will follow.

Date and Location:
Indigo Milton
1180 Steeles Avenue East, Milton, ON
Saturday, September 24^th at 11:30 AM

--

INDIGOKIDS PRESENTS: MARLOWE & THE MIX
Join JUNO-Nominated kids pop act Marlowe & the MiX as they perform songs from their album, LiVE in COLOUR!

Dates and Location:
Indigo CF Sherway Gardens
25 The West Mall, Toronto, ON
Saturday, September 24^th at 11:00 AM

--

IN CONVERSATION: CYNTHIA D'APRIX SWEENEY
Hilarious and big-hearted, The Nest is a stellar debut. Please join us for a talk and signing as bestselling author Cynthia D'Aprix Sweeney discusses her novel.

Date and Location:
Indigo Bay & Bloor
55 Bloor St. W, Toronto, ON
Monday, September 26^th at 7:00 PM

--

IN PERSON: EDWARD BURTYNSKY
Join us for an exclusive book signing with one of Canada's most respected photographers, Edward Burtynsky. Purchase a copy of Essential Elements, before it officially goes on-sale.
With special guest, author William A. Ewing.

Date and Location:
Indigo CF Sherway Gardens
25 The West Mall, Toronto, ON
Saturday, October 1^st from 11:00 AM – 12:00 PM

--

IN PERSON: MICHAEL SMITH
Join one of Canada's most celebrated chefs, Michael Smith, as he signs copies of Real Food, Real Good: Eat Well With Over 100 Of My Simple, Wholesome Recipes.

Date and Location:
Chapters Belleville
390 Front Street North, Belleville, ON
Sunday, October 2^nd from 3:00 PM – 5:00 PM

--

NEW HEATHER'S PICK

Indigo CEO and Chief Booklover Heather Reisman is announcing a new Heather's Pick for September: Hillbilly Elegy. This headline-grabbing memoir by J.D. Vance, former marine and Yale Law School graduate, shines light on the unique challenges of growing up in a poor Rust Belt town in the United States. The book offers a broader, probing look at the struggles of America's white working class, and offers a passionate and personal analysis of a culture in crisis.

A deeply moving memoir with its share of humor and vividly colorful figures, Hillbilly Elegy is the story of how upward mobility really feels. And it is an urgent and troubling meditation on the loss of the American dream for a large section of American society.

--

INDIGO'S STAFF PICKS OF THE MONTH

Indigo's Staff Picks program is the perfect place to start looking for your next favourite book. Each month we choose the book that Indigo employees at home office and in stores love the most, and what we think our customers will love. Click here to learn more about Indigo's Staff Pick of the Month program.

September's Staff Pick of the Month is Dark Matter by Blake Crouch. This mind-bending, relentlessly surprising sci-fi thriller from the bestselling author of the Wayward Pines trilogy is sure to get readers' hearts thumping this September. When Jason Dessen awakens to find himself strapped to a gurney, surrounded by strangers in hazmat suits, he must quickly determine where he is and why. In the world he's woken up to, Jason's life is not the one he knows – was his past reality, with a wife and son, only ever just a dream? The answers lie in a journey more wondrous and horrifying than anything he could've imagined—one that will force him to confront the darkest parts of himself even as he battles a terrifying, seemingly unbeatable foe. 

--

#IndigoBookClub!

The #IndigoBookClub calls on booklovers from all over the globe to take part in a monthly Twitter party to discuss great reads in 140 characters or less.

This month's #IndigoBookClub title coincides with Indigo's Staff Pick of the Month – look forward to reading and chatting about one of the summer's hottest titles, Dark Matter by Blake Crouch.

Join the #IndigoBookClub Twitter party with @chaptersindigo on Wednesday, September 28^th at 7 PM EST to take part in a discussion about Dark Matter with author Blake Crouch.

--

INDIGO TICKET

Get it here first! Pre-order Indigo's most anticipated new books of 2016 to be automatically entered the chance to win 1 of 10 prizes of 1,000,000 plum^® points! Each highly anticipated book corresponds to an amazing prize.  To view the list of participating titles and prizes to be won, visit indigo.ca/indigo-ticket.

¹ Offer valid September 8th, 2016 to September 11th, 2016 in-store and online with $30.00 purchase or more, before taxes and after discounts and plum points redemptions, in a single transaction of eligible in-stock products using a valid plum rewards membership. Excludes electronics and related accessories, LEGO® Mindstorms, gift cards, irewards memberships, and Love of Reading products and donations. 10x points calculation is based on the standard earning of 5 base points per $1 spent before taxes. Cannot be combined with other promotions and plum points offers. No adjustments on previous purchases. Please allow up to 1 week following the latter of the transaction date or delivery of product for bonus points to be applied to your account. In-store: Please allow up to 1 week following the latter of the transaction date or delivery of product for bonus points to be applied to your account.

SOURCE Indigo Books & Music Inc.