NEW YORK, June 28, 2022 /PRNewswire/ -- The latest market research report, "Pharma E-Commerce Market in Europe by Product and Geography - Forecast and Analysis" by Technavio infers that the availability of the internet provides convenience to consumers is driving the pharma e-commerce market's growth.

Resulting in the market growth of USD 12.81 billion at a CAGR of 14%, read additional information about the market, get a sample report.

The pharma e-commerce market structure is expected to remain fragmented during the forecast period. Vendors are deploying different organic and inorganic growth strategies to compete in the market.

Apo-rot BV, Dirk Rossmann GmbH, Euro Apotheke K Talu eK, Mail.Ru Group Ltd., McKesson Corp., myCARE e.k, SHOP APOTHEKE EUROPE NV, UK MEDS Direct Ltd., Walgreens Boots Alliance Inc., and Zur Rose Group AG, among others, are some of the few key vendors competing to maintain their market position in the pharma e-commerce market.

Various players in the pharma e-commerce market are engaging in strategic partnerships and joint ventures coupled with launching differentiated products to up their game in the retailing industry. For instance, apo-rot BV is a company that offers pharmaceutical products through an online portal.

View more about the market's vendor landscape highlights with a comprehensive list of vendors and their offerings.

The Rx segment market share in Europe's pharmaceutical e-commerce will expand significantly. The increased number of senior individuals living longer is one of the main factors contributing to the market's expansion. E-commerce is becoming increasingly popular among the elderly population since it makes it convenient to order medications from home.

As a result, it is anticipated that Rx drug sales on the web platform will rise. One of the main factors driving the industry is the growing prosperity in developing nations like France, Austria, and Spain.

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The rest of Europe will account for 45% of market growth. The market in this region will grow more quickly than the markets in Europe and the UK.

In the current market environment, the late acceptance of pharma e-commerce has resulted in high awareness and growing adoption, which will support the growth of the pharma e-commerce market in the rest of Europe over the projection period.

Buy a sample report for more key highlights on the regional market share of most of the above-mentioned countries.

• Market Driver:
• The availability of the internet provides convenience to consumers:

Consumers in Europe have access to a secure Internet service that allows them to place online orders for medicines. Consumers can order medicines through an online platform that allows them to quickly locate the pharmaceuticals they need and place orders from a single source.

• Market Trend:
• The growing acceptance in newly regulated European states:

Another aspect helping the pharma e-commerce market share rise in Europe is the growing acceptance in newly regulated European states. As people become more aware of the availability of pharmaceuticals through e-commerce platforms, newly regulated European countries like Austria, France, and Spain are entering the market. In the rural sector, pharmacists are in low supply.

Find additional information about various other market drivers & trends mentioned in the sample report.

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Table of Contents

Executive Summary

Market Landscape

• Market ecosystem
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2020
• Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by Product

• Market segments
• Comparison by Product
• Rx - Market size and forecast 2020-2025
• OTC - Market size and forecast 2020-2025
• Market opportunity by Product

Customer landscape

• Customer landscape

Geographic Landscape

• Geographic segmentation
• Geographic comparison
• UK - Market size and forecast 2020-2025
• Germany - Market size and forecast 2020-2025
• Rest of Europe - Market size and forecast 2020-2025
• Market opportunity by geography
• Market drivers
• Market challenges
• Market trends

Vendor Landscape

• Overview
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• apo-rot BV
• Dirk Rossmann GmbH
• Euro Apotheke K Talu eK
• Mail.Ru Group Ltd.
• McKesson Corp.
• myCARE e.k
• SHOP APOTHEKE EUROPE NV
• UK MEDS Direct Ltd.
• Walgreens Boots Alliance Inc.
• Zur Rose Group AG

Appendix

• Scope of the report
• Currency conversion rates for US$
• Research methodology
• List of abbreviations

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SOURCE Technavio