Peekaboo Beans Launches Fall Collection and Hosts New Brand Initiative

Vancouver, British Columbia--(Newsfile Corp. - August 15, 2018) - Peekaboo Beans Inc (TSXV: BEAN) (OTCQB: PBBSF) ("Peekaboo Beans" or the "Company") is pleased to announce the launch of the Company's fall collection. The market for children's apparel typically experiences a significant push in sales with back-to-school shopping, making this the busiest period for Peekaboo Beans.

In addition to the Company's fall collection, Peekaboo Beans will be a hosting a nation-wide brand initiative to encourage children to play outside. The national "play date" acts as a marketing technique; Parents will use the Company's hashtags, while promoting the fall collection and Peekaboo Bean's mission of healthy play-time for children.

Traci Costa, Founder, President and CEO of Peekaboo Beans, commented, "Engaging our brand followers to participate in the national play-date is an exciting initiative for us given our mission to promote the benefits of free unstructured time for play, over screen time. We believe that leveraging our social media following in this latest marketing initiative should result in additional sales, as well as a boost in stylist enrollment numbers, as it is typically our busiest buying season as families focus on back to school essentials".

About Peekaboo Beans Inc.

Peekaboo Beans is a Canadian public company with a majority female Board of Directors producing high-quality, ethically manufactured children's apparel. Peekaboo Beans is sold exclusively through its direct-sales network of stylists or independent sales representatives. In line with its mission, Peekaboo Beans develops custom fabrics and designs its apparel to promote play in children's lives. Through the direct-sales model, Peekaboo Beans trains women to be entrepreneurs, build a business and generate income on their own terms.

On behalf of the Board of Directors,
Peekaboo Beans Inc.

Ms. Traci Costa, President and CEO
(604) 279-2326

For more information, please contact the Company at:
[email protected]
1-866-604-6730

This news release may include forward-looking information that is subject to risks and uncertainties. All statements within, other than statements of historical fact, are to be considered forward-looking. Although the Company believes the expectations expressed in such forward-looking information are based on reasonable assumptions, such information is not a guarantee of future performance and actual results or developments may differ materially from those contained in forward-looking information. Factors that could cause actual results to differ materially from those in forward-looking information include, but are not limited to, fluctuations in market prices, successes of the operations of the Company, continued availability of capital and financing and general economic, market or business conditions. There can be no assurances that such information will prove accurate and, therefore, readers are advised to rely on their own evaluation of such uncertainties. The Company does not assume any obligation to update any forward-looking information except as required under the applicable securities laws.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.