HOFFMAN ESTATES, Ill., July 7, 2016 /PRNewswire/ -- Kmart, home to the iconic Bluelight Special, is launching "The Real Deal," a new event that gives shoppers exclusive savings on famous brand merchandise both in store and online. Kicking off the new initiative is a huge BLOWOUT on watches and sunglasses, including men's and women's luxury and designer brands at discounts as high as up to 80 percent off original ticketed prices.

"These BLOWOUT events continue to support Kmart's commitment to offering shoppers unique deals at WOW prices," says Kelly Cook, chief marketing officer, Kmart. "We're thrilled to bring the hottest brands and trendsetting styles to our members, without them having to pay full price to look amazing."

From now through July 31, 2016, Kmart shoppers can find insane savings that include:

• In Stores: Fashion brand bracelet, leather and sport style watches available in stores at up to 80 percent off original ticketed prices*
• Online: Select from designer and luxury brand watches at up to 80 percent off original ticketed prices*, featuring popular silver, gold and rose gold tones, sleek and over-size watch faces, with some offering multiple band options
  • Find additional designer brand sunglasses online at up to 75 percent off original ticketed prices*, including classic, sporty and contemporary styles

The original ticketed prices for the items range from $49.00 to $999.00*. Don't waste a minute, as supplies are limited and brands and styles vary by locations. Plus, to allow customers to buy with confidence, all watches come with the original factory warranty.

For more information on The Real Deal or to start shopping, visit http://www.kmart.com/realdeal, because when these items are gone, they're gone, and you don't want to miss out!

*Kmart purchased these items from a national retailer of watches and sunglasses these were the prices ticketed on the items. These may have been prices that were offered in past seasons or years or may be the manufacturer's suggested retail price. While we believe these to be great deals, we cannot guarantee that the items were actually offered or sold for the prices shown. Excludes Casio, Armitron, Timex, Jaclyn Smith, Attention and Surface brand watches. Styles, brands and prices vary in-store and online.

About Kmart
Kmart is making shopping fun again. The retailer, a subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is bringing back the iconic Bluelight Specials, hosting Freebie Saturdays and in-store family events for its Shop Your Way members and customers. Kmart offers customers thrilling deals and amazing finds on quality products and exclusive brands including Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense.

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SOURCE Kmart