MONTREAL, June 2, 2016 /CNW Telbec/ - On July 1^st, 2016, Madisons NY Grill & Bar will become the first Quebec restaurant chain to serve 100% Certified Humane – raised & handled beef, raised without the use of antibiotics, steroids or added hormones.

Madisons has signed an exclusive distribution agreement with Les Viandes Intercités – Canada's sole distributor of Creekstone Farms meat – to supply its Quebec and Ontario restaurants with only "Premium Black Angus" beef, ranging from ground beef to filet mignon, aged a minimum of 35 days.

Understanding today's consumers

Madisons' commitment to serving the highest quality meat is nothing new. For the past 18 months, Madisons has been improving its menu to satisfy fast evolving consumers' needs.

"More and more consumers are making health-conscious choices," said Gilles Pépin, Madisons NY Grill & Bar senior Vice-President. "In October 2014, we began our shift by introducing pork ribs free of added hormones and steroids. In July 2015, all our burgers' ground beef patties were sourced from beef without added hormones and antibiotics. And starting July 1^st, 2016, 100% of our beef cuts will come from beef raised free of added hormones, steroids and antibiotics. Our supplier, Creekstone Farms, has been accredited "Humane Certified – Raised and handled" by Humane Farm Animal Care for its humane practices in meat production."

Madisons will eliminate antibiotics in all meat and poultry in its menu by December 31, 2017.

About Creekstone Farms and Les Viandes Intercité

The Creekstone Farms program is unique to the beef industry because it combines superior Black Angus genetics, exceptional cattle management practices, 100% vegetarian fed, carefully controlled high-quality feeding and state-of–the–art processing of only Black Angus cattles, known to be the tastiest and produce the most tender meat. Located in Arkansas City, Kansas, Creekstone Farms closely works with Dr. Temple Grandin, an animal welfare pioneer.

Founded in 1972, Les Viandes Intercité specializes in hand-cut meat and is part of Gordon Food Service, Canada's leader in food distribution.

SOURCE MTY Food Group Inc.