The "Go-to-market Strategies for Mobile Video: Pricing, Technology and Regulation" report has been added to ResearchAndMarkets.com's offering.
Consumers' smartphone engagement and data usage takes place primarily on Wi-Fi networks, leaving few opportunities for operators to monetise mobile data. A successful mobile video strategy is critical for operators that want to monetise mobile data; zero-rating can profitably support this effort if the content justifies the subscription fees and quality is managed to contain costs.
In this report, we investigate how mobile video can increase customer engagement if priced in ways that appeal to mass markets; how it can be a source of differentiation if the content allows; and explain how it can help to grow traffic without adversely impacting profitability if delivered in cost-effective ways. Finally, we assess the extent to which operators are limited by net neutrality and legislation when using mobile video as a basis of competition.
This report will help communications service providers (CSPs) and vendors to answer the following questions.
For more information about this report visit https://www.researchandmarkets.com/research/r6f44b/gotomarket?w=4
View source version on businesswire.com: https://www.businesswire.com/news/home/20180720005463/en/
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