TORONTO, ON--(Marketwired - May 17, 2016) -  The Keller Fay Group, an Engagement Labs (TSX VENTURE: EL) company and creator of TalkTrack®, the only data system to measure the totality of word of mouth (WOM) conversations -- both online and offline -- has extended their work with a major US national advertising agency, providing valuable data to inform their advertising strategies.

"As an agency, having an in-depth understanding of the social landscape of your clients is imperative in order to create effective advertising strategies. Therefore, having the ability to measure the conversations happening among key audiences can be the key differentiator in creating a successful campaign," said Bryan Segal, CEO at Engagement Labs. "Using our data will enable the agency to understand the impact of conversations among their clients and competitor brands."

Leveraging this data for a major auto manufacturer, the Agency will look to measure and understand the impact that conversations have on owned automotive models, competitor brands and new product launches.

"We are excited to continue our work with the Agency and look forward to providing them with insights to drive advertising strategies and increase the totality of conversations happening among their clients. Companies who have an in depth understanding of these conversations will in turn be able to deliver strategies that drive optimal business results," noted Segal.

About Engagement Labs

Engagement Labs (TSX VENTURE: EL) offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs' tools provide the data and actionable insight to help guide business decisions and power marketing effectiveness.

eValue™ Analytics is the global benchmarking tool for social media scoring. eValue's proprietary data technology offers real-time analysis to measure a brand's social media performance. TalkTrack®, from the Keller Fay Group, an Engagement Labs company, is the only data system to measures the totality of word of mouth -- both online and offline. Engagement Labs maintains offices in Toronto, New Brunswick NJ, Montreal, and London.

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