Eastside Releases Redneck Riviera Whiskey in New 1.75 Liter Bottle

Eastside Distilling, Inc. (NASDAQ: EAST) today announced the release of 1.75 liter (half-gallon) Redneck Riviera Whiskey packaging. The new “handle” bottle will initially be available in California, Texas, Florida, Georgia, and Colorado.

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Eastside Distilling releases Redneck Riviera Whiskey in new 1.75 liter “handle” bottle. (Photo: Business Wire)

Robert Manfredonia, President of Eastside Distilling, said, “The addition of a 1.75 liter bottle expands our shelf presence with the beautiful red, white and blue Redneck Riviera Whiskey label, and offers our most loyal customers ‘value packaging’ that the larger half-gallon size bottles offer. We begin shipping to five states this week and look forward to rolling it out nationwide.”

Redneck Riviera Whiskey is a joint collaboration between Eastside and John Rich, the multi-platinum country-music artist and one-half of the award-winning duo Big & Rich. The Original Redneck Riviera Whiskey and the Granny Rich Reserve were crafted by the famed distilling team at Eastside, headed up by Mel Heim and Travis Schoney.

John Rich and Eastside have taken to heart the Folds of Honor mission and have been active advocates on behalf of the foundation, raising hundreds of thousands of dollars in 2018 through the sale of Redneck Riviera Whiskey. Since 2007, the Folds of Honor Foundation has carried forth this singular, noble mission – to provide educational scholarships to spouses and children of America’s fallen and disabled service members. Their motto says it best: “Honor Their Sacrifice. Educate Their Legacy.”

Launched in February 2018, the original Redneck Riviera Whiskey is now distributed in Texas, California, Louisiana, Alabama, Georgia, Mississippi, Florida, North Carolina, South Carolina, North Dakota, South Dakota, Oregon, Tennessee, Oklahoma, Nebraska, Kentucky, Missouri, Washington, Iowa, Minnesota, Wisconsin, Alaska, Illinois, Michigan, Kansas, Colorado, Nevada, Arizona, Indiana, Maryland, the District of Columbia, New York, New Jersey, Massachusetts, Rhode Island, Vermont, New Hampshire, Maine, Arkansas, and Ohio.

About Redneck Riviera

Redneck Riviera, John Rich’s privately held lifestyle brand, celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s “Work Hard, Play Hard” brand that offers something for everyone who likes to rock the red, white and blue all year long. Launched in 2014, the brand brings these values to life through footwear, apparel, hospitality, food, spirits, and licensed products in a variety of categories. Redneck Riviera has expanded its reach with the opening of a honky-tonk bar. More information can be found here.

About Eastside Distilling

Eastside Distilling, Inc. (NASDAQ: EAST) has been producing high-quality, award-winning craft spirits in Portland, Oregon, since 2008. The company is distinguished by its highly decorated product lineup that includes Redneck Riviera Whiskey, Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum, and a distinctive line of fruit infused spirits. Eastside Distilling is majority owner of Big Bottom Distilling (makers of The Ninety One Gin, Navy Strength Gin, and Delta Rye whiskey) and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom, and Redneck Riviera spirits are crafted from natural ingredients for quality and taste. Eastside’s Craft Bottling + Canning subsidiary is one of the Northwest’s leading independent spirit bottlers and ready-to-drink canners. For more information visit: www.eastsidedistilling.com or follow the company on Twitter and Facebook.

Important Cautions Regarding Forward-Looking Statements

Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in obtaining new customers; the Company's success in product development; the Company's ability to execute its business model and strategic plans; the Company's success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company's filings with the Securities and Exchange Commission ("SEC"), including the financial statements and related information contained in the Company's Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.

View source version on businesswire.com: https://www.businesswire.com/news/home/20190321005232/en/

Company Contact:
Eastside Distilling
Steve Shum, CFO
971-888-4264
[email protected]

Investors:
Robert Blum, Joe Diaz or Joe Dorame
Lytham Partners, LLC
602-889-9700
[email protected]