RETAILER LAUNCHES SPECIALTY TOY DEPARTMENTS FOR FALL 2016

TORONTO, Sept. 19, 2016 /CNW/ - This fall, Hudson's Bay, Canada's iconic retailer, is inviting families across Canada to "Come Play at Hudson's Bay" with the launch of dedicated toy shops in more than 60 Hudson's Bay locations across Canada.

Opening this September, the new departments are designed to offer a specialty toy experience with only the very best from more than 40 brands including Lego, Playmobil, Star Wars, Nerf, Barbie, Our Generation Dolls, Melissa & Doug, Fisher Price, Paw Patrol and Hasbro. The curated assortment will include pre-school & construction toys, dolls, plush toys, arts & crafts, games action figures and toy vehicles for children pre-school to age 12.

"We are excited to launch toys at Hudson's Bay this Fall," said Liz Rodbell, President, Hudson's Bay. "Our mission has always been to offer all our customers the very best brands across all categories whether it is fashion, cosmetics or home. Toys are a natural fit for our business and strengthens our position as a destination shopping experience for all generations."

Each Hudson's Bay toy department will range in size; from 500 square foot outposts to three 5,000 square foot flagships, conveniently located in major downtown city centres – Hudson's Bay Bloor Street in Toronto, Vancouver downtown and Montreal downtown. Toys will also be available on thebay.com.

To celebrate the launch, Hudson's Bay will host a fun-filled event on October 1, 2016 at the Toronto Queen Street flagship, where children can enjoy photo opportunities with favourite mascots and characters, face-painting and balloons, and live, interactive product demos.

ABOUT HUDSON'S BAY

Hudson's Bay Company, incorporated in 1670, is North America's oldest company. Hudson's Bay has grown to become Canada's most prominent department store, today operating 90 full-line locations and thebay.com. It has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. It is part of the Hudson's Bay Company brand portfolio.

SOURCE Hudson's Bay