BURGER KING® Brand Turns a Small Team From the Real World Into the Biggest Team Online

Have you ever heard of the Stevenage Football Club? Probably not – they play in the English soccer fourth division. But, the BURGER KING^® brand has heard of them. In fact, the brand sponsors the soccer club and is launching the “Stevenage Challenge,” a series of challenges for soccer fans that, if completed, will reward participants with menu favorites like the WHOPPER^® sandwich, Chicken Sandwich, and Chicken Fries for free only through Uber Eats®*.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191017005182/en/

BURGER KING® BRAND TURNS A SMALL TEAM FROM THE REAL WORLD INTO THE BIGGEST TEAM ONLINE (Photo: Business Wire)

The goal? No pun intended, to turn possibly the smallest team in the real world into the biggest club in the online gaming world.

The challenges range from simply scoring a goal to the nearly impossible, scoring from a corner kick. All with the new Burger King sponsored Stevenage F.C. shirt on.

Soccer and Burger King fans alike can complete the set of challenges listed at www.stevenagechallenge.com. All they have to do is share footage on Twitter of their great soccer feats, and in return they’ll get a free menu item, while delivery code supplies last*.

Whether fans take on the “A Nutmeg for Nuggets” or “Impossible for Impossible™ Whopper” challenge, some have proven to be difficult, forcing fans to find other, more creative ways to complete them.

“It’s almost 2020 and the Internet community is still surprising me,” said Fernando Machado, Global CMO of the Burger King brand, when he found out fans have already been sharing their new Stevenage Kit online. "The “Stevenage Challenge” is here to welcome everyone, because thanks to technology, this could be everyone’s team too” added Machado.

So, are you ready to sweat (or not) for BK rewards in the name of Stevenage F.C.? The Stevenage Challenge runs until October 23th, 2019 in participating markets only through Uber Eats. Complete them while you still can – this might just be your year. Just like Stevenage’s.

*Must be 18+ and legal resident of U.S. Offer good at participating BK^® restaurants while delivery code supplies for free promotional food items last. Not valid in AK, HI, LA, VT, WV or WY. Uber Eats delivery promo codes expire at 11:55pm PT on 10/30/2019. Limit one (1) promotional item per order per user. Must apply promo code in the Uber Eats app before completing order. Booking and delivery fees apply. Offer may not be combined with other coupons or offers. Uber Eats terms of service apply. Additional restrictions apply. See stevanagechallenge.com for full details.

About BURGER KING^®

Founded in 1954, the BURGER KING^® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER^®, the BURGER KING^® system operates more than 15,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING^® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING^® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world's largest quick service restaurant companies with more than $27 billion in system-wide sales and over 23,000 restaurants in more than 100 countries and U.S. territories. To learn more about the BURGER KING^® brand, please visit the BURGER KING^® brand website at www.bk.com or follow us on Facebook and Twitter.

View source version on businesswire.com: https://www.businesswire.com/news/home/20191017005182/en/

Media:
Brooke Scher Mogan
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212-230-1800