SHELTON, Conn., April 3, 2019 /PRNewswire/ -- To celebrate Earth Month, Bulldog Skincare For Men, the U.K. born brand that pushes boundaries to help men look and feel their best, is continuing to challenge the male grooming category by taking the brand's mission a step further with a new approach to sustainability. Bulldog is now revolutionizing the way it packages its products with new tubes derived from Brazilian sugarcane, a renewable resource with minimum impact on food suppliers or biodiversity. This innovative concept makes Bulldog the first men's skincare brand in the world to use sugarcane as a raw material in packaging.   

The skincare industry is a major contributor to the amount of plastic packaging used each year, with most packaging made from fossil fuel petrochemicals. These non-renewable sources release carbon dioxide during the process of conversion to plastic and contribute to global warming. Working with Brazilian company Braskem and U.K. tube manufacturer M&H Plastics, Bulldog developed a new packaging innovation to help reduce its consumption of fossil fuel materials by using sugarcane as the main component, which doesn't need much more than natural rainfall to grow.

"We are extremely excited to bring this important breakthrough to market," said Simon Duffy, Founder of Bulldog Skincare For Men. "The great thing about sugarcane plastic is that its properties are no different from traditional plastic materials, but its environmental impact is significantly better."

Made by extracting ethanol from the sugarcane plant, instead of releasing carbon dioxide, the plastic from sugarcane saves it. In fact, for every 100 tons of sugarcane plastic produced, 309 tons of CO2 are taken out of the environment resulting in a significant impact on the environment.

All of Bulldog's products containing plastic from sugarcane will display a new logo specifying the amount of sugarcane plastic consumers can expect to find in that pack. Additionally, all products are fully recyclable.

Bulldog Skincare For Men is a vegan friendly skincare brand and certified Cruelty Free International. From the very first day of launch they have never used artificial colors, synthetic fragrances or ingredients from animal sources.

For more information on Bulldog, please follow us @bulldogskincarenorthamerica or visit www.bulldogskincare.com/us 

About Edgewell Personal Care
Edgewell (NYSE: EPC) is a leading pure-play consumer products company with an attractive, diversified portfolio of established brand names such as Schick® and Wilkinson Sword® men's and women's shaving systems and disposable razors; Edge® and Skintimate® shave preparations; Playtex®, Stayfree®, Carefree®, and o.b.® feminine care products; Banana Boat® and Hawaiian Tropic® sun care products; Playtex® infant feeding, Diaper Genie®; Bull Dog® and Jack Black® male skin care and grooming products; and Wet Ones® moist wipes. The Company has a broad global footprint and operates in more than 50 markets, including the U.S., Canada, Mexico, Germany, Japan, and Australia, with approximately 6,000 employees worldwide.

About Bulldog
Bulldog Skincare Holdings Limited makes award-winning skincare products that are purpose-built for men and enriched with amazing natural ingredients.  Founded in 2006, the Company sells its products in 14 markets around the world including the U.K., U.S., Sweden and South Korea.

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SOURCE Bulldog Skincare For Men