The "Roselle Market by Form, End Use and Sales Channel: Global Opportunity Analysis and Industry Forecast, 2021-2030" report has been added to ResearchAndMarkets.com's offering.
Roselle, also known as Hibiscus, belongs to the family Malvaceae, locally called "karkade", and is an important annual crop grown successfully in tropical and sub-tropical climates. Roselle is widely found in North African countries such as Sudan, Egypt, and Tanzania. It can be found in the form of powder and liquid.
Roselle is an annual crop used in food, animal feed, nutraceuticals, cosmeceuticals, and pharmaceuticals. It is a multi-use plant, whose outer leaves (calyx), also known as natal sorrel, is frequently used in the production of jelly, jam, juice, wine, syrup, gelatin, pudding, cake, ice cream, and flavoring. Its brilliant red color and unique flavor makes it a valuable food product.
The roselle product has anti-inflammatory and exfoliating properties, as a result of which it is becoming a vital raw material for cosmetics products. Growing product demand for soaps, shampoos & conditioners, masks, lotions, and creams is expected to drive the market for Roselle powder. Moreover, health benefits and health consciousness among individuals is expected to fuel the growth of the roselle market.
Roselle is widely used for medicinal and industrial application in various countries. In China, it is used to treat hypertension, pyrexia and liver damage, and in ayurvedic medicine. Roselle powder is helpful against various diseases, such as inflammation and diabetes. In addition, its extract showed an antimicrobial effect against numerous pathogenic bacteria; therefore, diminishes the risk of several infectious diseases. Furthermore, increase in demand for roselle powder in type 2 diabetes treatment medications is expected to drive the market.
The growth of the Roselle market is driven by increase in health-related concerns of people, which is shifting their attention from carbonated drinks to herbal tea. Furthermore, rise in cafe culture, growth in disposable income, change in tastes of people, and introduction of additional healthy ingredients in herbal tea by different market players are some other factors that drive the growth of the market. However, increase in cost of raw materials due to unpredictable weather and high cost of production are expected to hamper the growth of the market during the forecast period. Furthermore, pandemic and the disruption in the supply chain may further hamper the growth of the roselle market. On the contrary, growth in demand from health-conscious young population and introduction of new flavor & variety are anticipated to provide lucrative opportunities for the expansion of the market.
The report segments the roselle market on the basis of form, end use, sales channel, and region. By form, the market is divided into powder and liquid. On the basis of end use, it is fragmented into food & beverages, pharmaceuticals, animal feed, and cosmetics & nutraceuticals. Based on sales channel, the market is segmented into supermarket/hypermarket, online stores, specialty stores, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key market benefits for stakeholders
Market Dynamics
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Companies Mentioned
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