Vericast Introduces “Save” as the Consumer Resource for Deals

Ad blocking detected

Thank you for visiting We have detected you cannot see ads being served on our site due to blocking. Unfortunately, due to the high cost of data, we cannot serve the requested page without the accompanied ads.

If you have installed ad-blocking software, please disable it (sometimes a complete uninstall is necessary). Private browsing Firefox users should be able to disable tracking protection while visiting our website. Visit Mozilla support for more information. If you do not believe you have any ad-blocking software on your browser, you may want to try another browser, computer or internet service provider. Alternatively, you may consider the following if you want an ad-free experience.

Canadian Insider Club
$299/ year*
Daily Morning INK newsletter
+3 months archive
Canadian Market INK weekly newsletter
+3 months archive
30 publication downloads per month from the PDF store
Top 20 Gold, Top 30 Energy, Top 40 Stock downloads from the PDF store
All benefits of basic registration
No 3rd party display ads

* Price is subject to applicable taxes.

Paid subscriptions and memberships are auto-renewing unless cancelled (easily done via the Account Settings Membership Status page after logging in). Once cancelled, a subscription or membership will terminate at the end of the current term.

Jan 15, 2021 10:00 am

Vericast, a premier marketing solutions company that influences consumer purchasing and transaction behavior at scale, today introduced Save, the destination for deals, reaching over 75 million households nearly every week. Formerly RetailMeNot Everyday, Vericast’s Save remains committed to delivering meaningful everyday savings and provide valuable offers via direct mail and the free-standing insert (FSI), beginning Feb. 24.

These products influence consumers where they plan, shop and save, efficiently reaching them across a market or nationwide. In fact, 86% retain direct mail ads and 59% have made a purchase as a result of an ad. Similarly, engagement with the FSI is high with 85% of consumers familiar with it, indicating they read it. The FSI is also the no. 1 channel for consumer packaged goods coupons.

With the increased desire and value consumers place on savings, the launch of this new brand delivers the opportunity for discovery and deals, especially in economically trying times.

A recent survey of 1,000 U.S. consumers conducted by Valassis, a Vericast business, found that savings and offers have played a pivotal role during this time in fueling purchasing decisions. Specifically, since the pandemic began, 40% say they have tried a new product, business or brand because of a coupon or offer received in the mail – with younger audiences (57% of 18- to 24-year-olds) even more likely to do so. A quarter were motivated to try a new restaurant because they saw an offer, discount or deal – with even more (28%) trying a new retailer for the same reason.

“We are excited about the launch of Save as it is such an important and valuable way for brands to connect with consumers and showcase new products and offers,” said Carrie Parker, SVP of Marketing, Vericast. “With Save, brands have a powerful ability to excite consumers and share relevant deals on things people want and need in their everyday lives. We not only deliver savings to consumers, but also an emotional reward and the opportunity for discovery.”

In addition to the print offers value-seeking consumers will find from Vericast’s Save, they can anticipate an online resource coming soon in 2021, to further enhance the consumer experience.

About Vericast

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. Its major lines of business, Valassis and Harland Clarke, are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Vericast on LinkedIn and Twitter.

Mary Broaddus
[email protected]

Comment On!

Upload limit is up to 1mb only
To post messages to your Socail Media account, you must first give authorization from the websites. Select the platform you wish to connect your account to (via Easy Blurb).