Today at the Accelerate 2021 conference, Amazon (NASDAQ: AMZN) announced a set of new tools that make it easier for American third-party sellers to offer their products in Amazon’s 21 stores worldwide. Amazon estimates that more than 6 million products currently offered by U.S. sellers have a high potential for success in its international stores.
“Selling internationally has been terrific for us. International sales account for 20-30% of our business depending on the season, and we’re seeing sales in some geographies grow as much as 50% year over year,” said Ben Clark, CEO of Vermont-based Ann Clark Cookie Cutters. “Expanding to international locations without Amazon would have been more difficult because we’d have had to get a distributor in every country to manage our products. Amazon has made this process much easier and taken a lot of the guesswork out of which products will be successful.”
Amazon offers a range of tools and services to help U.S. sellers offer their products to hundreds of millions of customers from 185 countries that are shopping in its 21 stores worldwide. Last month, these 21 stores brought in more than 900 million customer visits, and more than half of the visits came through Amazon’s international stores. Small businesses and emerging brands are able to easily gain traction across the globe by leveraging Amazon’s internationally recognized brand and the company’s state-of-the-art global logistics network.
“Global Selling helps small businesses leverage Amazon’s scale and reach to easily expand into countries around the world, while maintaining control of their brand and not having to worry about global logistics,” said Eric Broussard, Vice President of International Selling Partner Services at Amazon. “These capabilities, such as the use of Amazon’s renowned worldwide customer support for all of their products at low or no cost, will help our U.S. sellers capture billions of dollars in international opportunity.”
Amazon announced the following new tools at Accelerate 2021:
In 2020, Amazon invested more than $18 billion in logistics, tools, services, programs, and teams to help sellers get started, build their brands, and leverage Amazon’s scale to reach more customers. Amazon sellers have created an estimated 1.8 million U.S. jobs managing, operating, and supporting their Amazon-related businesses.
Learn more about Accelerate at https://www.amazonaccelerate.com/.
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