• The collection of three Timbiebs flavours – Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle – was developed by Justin with Chef Tallis Voakes, Tim Hortons Director of Culinary Innovation.
  
  
• The co-branded merch* lineup was developed in collaboration with Justin and includes a cozy beanie, a fanny pack, and a tote bag.
  
  
• Tim Hortons is also giving guests a chance to win a trip to see Justin live in concert and is organizing an auction of merchandise autographed by Justin that will benefit the Tim Hortons Foundation Camps.

TORONTO, Nov. 29, 2021 /CNW/ - Tim Hortons and Justin Bieber are proud to officially launch their partnership today to collaborate on menu innovations and co-branded merchandise*, all inspired by Justin's fanatical love of the Tims brand.

Participating Tim Hortons restaurants across Canada and the United States are now selling a limited-edition selection of Timbiebs Timbits in Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavours.

Justin shared with the Tims team that Timbits are his favourite item on the menu, which led to a multi-stage, iterative journey with Chef Tallis Voakes, Tim Hortons Director of Culinary Innovation, to experiment with different flavour combinations and collaborate on the recipes that guests can soon try for themselves.

"Doing a Tim Hortons collab has always been a dream of mine," said Justin. "I grew up on Tim Hortons and it's always been something close to my heart."

Participating Tim Hortons restaurants are also now selling the Timbiebs merch* lineup, which was developed in collaboration with Justin and features a cozy beanie, a fanny pack, and a tote bag.

Tim Hortons is thrilled with how Justin has been all-in on this partnership, said Hope Bagozzi, Chief Marketing Officer for Tim Hortons, including filming a fun TV commercial for the Timbiebs launch.

"What's amazing about working with Justin is he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together," said Bagozzi.

"He knows exactly what our guests already love about the Tims brand and he's helping us deliver new menu innovations that we know they're going to love. We're really looking forward to what's next."

Today through Dec. 28, guests who are a resident of Canada or the United States and who are registered Tims Rewards members can enter our contest for a chance to win a grand prize with a trip to see Justin in concert. Guests can earn an entry for the contest by scanning for Tim Rewards in restaurant, or placing a mobile order in the Tim Hortons app, when purchasing a Timbiebs 10-pack. See timhortons.ca/timbiebs-promotion for all the details and rules.

*Guests are limited to a total of three merch items per purchase.

About Tim Hortons

In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with more than 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca

Timbiebs Credit List

TIM HORTONS
Regional President: Axel Schwan
Chief Marketing Officer: Hope Bagozzi
Senior Director, Marketing Communications: Solange Bernard
Senior Manager, Marketing Communications: Dibba Iran-Parasti
Senior Manager, Media: Anthony Campos
Senior Manager, Communications: Michael Oliveira
Senior Manager, Quebec Marketing Communications: Kevin Albert
Manager, Communications: Meghan Giffin
Manager, Marketing Communications: Nishtha Sharma
Senior Analyst, Marketing Communications: Ashley Hum
Senior Analyst, Marketing Communications: Michael Plewak
Director, US Marketing Communications: Rebecca Eidelstein
Manager, US Marketing Communications: Pamela Estupinan

GUT AGENCY

Accounts
Ryan O'Hagan: Business Director 
Laura Cavalcanti: Account Supervisor 
Ali Joyaa: Account Executive 
Gurpriya Seth: Account Coordinator 

Production 
Kelly Mark: Senior Producer 
Athena Kouverianos: Director of Production 
Vivian Poon: Producer
Kirk Broadhead: Static Vendor 

Strategy 
Dino Demopoulos: CSO 
Will Ramos: Social Strategy Director 
Gvantsa Datuashvili: Senior Strategist 
Emily Barnes Senior: Content Strategist 
Chantal Legge: Content Supervisor 

Creative 
Brynna Aylward: Executive Creative Director, Creative Lead 
Matthew Kenney: Creative Director
Frederick Nduna: Creative Director 
Alex Allen Associate: Creative Director 
Andy Tamayo: Associate Creative Director 
Sophia Kossoski: Senior Art Director 
Laura De Santis: Senior Copywriter 
Daniel Zhang Art: Director 
Chris Vena: Copywriter 
Monica Herrera: Designer 
Beth Barnes: Creative Resource Manager 
Junia Parodi: Creative Manager 

THE FRENCH SHOP
Client Service 
Émilie Maranda: Account Director 
Sabrina Desjardins: Account Manager 

Creative Team
Joëlle Fournier: Managing Director, Adaptation 
Valérie Forget: Adaptation Director 
Brigitte Hébert-Carle: Adaptation Copywriter 

Production 
Julie Lorazo: Producer 

MTL Vendors 
La Majeure: Sound Recording and Mixing
Denise Charest: Casting 

MEDIAMONKS
Christina Ho: Team Lead 
Daisuke Kazuya: Senior Account Manager 
Lajor Cole-Etti: Senior Account Manager 
Gustavo Manrique: Project Lead 
Luke Rocks: Account Manager 
Tiffany Ko: Account Manager 
Sonia Kulkarni: Associate Account Manager 

HORIZON BUSINESS SOLUTIONS 
Sheri Rogers: SVP 
David Mear: Director 
Tim Harris: Associate Director 
Cobi Zhang: Director, Media Investment & Activation 
Tanya Cross: Associate Director, Media Investment & Activation 
Robyn Van Driel: Supervisor 
Daniel Sekulovski: Supervisor, Media Investment & Activation 
Chantal Khoury: Assistant Strategist 
Hayley Wilson: Buyer, Media Investment & Activation 
Jacob Lee: Buyer, Media Investment & Activation 
Balaj Qureshi: Media Assistant, Media Investment & Activation 
Jan Nidoy: Budget Analyst 

ABMC 
Adrianna Lauricella: Vice President 
Erika Berg Henty: Account Supervisor 
Tatum Treffeisen: Senior Account Executive 

CRAFT PUBLIC RELATIONS
Lisa Pasquin: President 
Ali Azzopardi: Vice President 
Brontë Wright: Account Manager 
Duncan Peng: Account Manager 
Robert Van: Horne Account Coordinator 

REDAPPLECREATIVE 
Nik Postinger: Audio Producer 
Luke McPeake: Engineer 
Holly Williams: Interim Client Success Executive 

BOY IN THE CASTLE
Production Crew 
Colin Tilley: Director      
Jamee Ranta: EP/Producer      
Cora Johnson: Head of Production      
Clark Jackson: Line Producer      
Elias Talbot: Director of Photography      
David Cho: Production Supervisor      
Kevin Chang: Production Coordinator      
Colleen Smith: Improv Coach 
Niko Phillipides: 1st AD      
Mitchell Dillon: 2nd AD 
Kyle Schifflett: 2nd 2nd AD 

Camera Department 
Quaid Baca: 2nd Unit DoP 
Travis Montgomery: CAM OP 
Trevor Taylor: 1st AC - A cam 
Sharla Cipicchio: 1st AC - B cam 
Bryce Platz: 1st AC - C cam 
Seth Craven: 2nd AC - A cam 
Andy Kennedy: 2nd AC - B cam 
Sam Petrov: DIT 

Electric Department 
Brian "Red" Hickman: Gaffer 
Adam Flores: BB Electric 
Matt Hall: Electric 
Michael Koepke: Electric 
Alfredo Rodriguez: Electric 
Tomas Magana: Driver 

Grip Department 
Adam Shambour: Key Grip 
Jay Lopez: BB Grip 
Richie Warren: Grip 
Marissa Castrejon: Grip 
Randy Crisco: Grip 
Issac Cedano: Grip

Art Department 
Brandon Mendez: Production Designer      
Duane Russell: Construction Coordinator 
Crystal Griego: Art Coordinator 
Dean Styers: Art Director 
Robb Duncan: Prop Master 
Benjamin Minty: Art Lead 
Richard Roraback: Set Dresser 
James Enrich: Set Dresser 
Armando Nunez: Set Dresser 
Joshua Ponce: Set Dresser 
Alfonso Ariana: Art Driver 
Jevon Dismuke: Art PA 
Priscilla Medina: Art PA 
Tim Madison: FX Operator 

VTR and Audio 
Rul Yacob: Boom Operator 
Ignacio C. Martinez: VTR 
Ignacio Martinez: Mixer 

TALENT
Tolley Caspari: Casting Director, Tolley Casparis Casting
Eileen O'Connell: English Team Member, SAG 
Thomas Derasp-Verge: French Team Member, UDA
Pierce Mayer: Stand-In, SAG
Mike Fishbein: Talent Solutions Rep, TEAMs

GRAYSON MUSIC 
Ryan Kondrat: DIrector 
Chris Masson: Engineer 
Kelly McCluskey: Executive Producer 
Rich Hamilton: Music Supervisor

ROOSTER POST PRODUCTION
Jordan Giles: Editor  
Paul Proulx: Editor 
Mariam Fahmy: French Editor 
Melissa Kahn: Executive Producer 
Soch Nwakaeze: Assistant Editor  
Austin Blackmore: Assistant Editor 

THE VANITY
Color Facility 
Andrew Exworth: Colourist 

VFX/ Online Facility 
Sean Cochrane: VFX Artists  
Kaelem Cahill: VFX Artists  
Adam Silcox-Vanwyk: VFX Artists  
Andrew Farlow: VFX Artists  
Noah Matikainen: VFX Artists  
Nicole Labbe: Producer  
Stephanie Pennington: Executive Producer  

SOURCE Tim Hortons

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