SPoT Coffee Appoints Franchise Vice President

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SPoT Coffee Appoints Franchise Vice President

TORONTO, ONTARIO--(Marketwired - Jan. 11, 2017) - SPOT COFFEE (CANADA) LTD. (TSX VENTURE:SPP) ("SPoT" or the "Company") is pleased to announce the appointment of Ms. Megan Burns-Moran of Depew, New York, as the Vice President of Franchise Operations. With her skillset in strategic and mission planning, public speaking, public relations and sales, Ms. Burns-Moran brings to SPoT a wealth of experience to drive the Company's franchise growth.

"We are delighted to welcome Ms. Burns-Moran to our management team," said Anton Ayoub, President of SPoT Coffee. "We are impressed with her experience, motivation and enthusiasm for SPoT's franchise business."

Ms. Burns-Moran graduated with a Bachelor's Degree in Business Administration from the State University of New York College at Buffalo. She was a Board of Directors member at the Rotary Club of Buffalo and has been the recipient of the Business First "40 under 40" and Buffalo Niagara Sales and Marketing "Distinguished Sales and Marketing Executive" awards. Her communication skills have contributed to her successful career in sales and marketing, and she will be employing these skills in the growth of SPoT's franchise program.

Megan's appointment is a significant part of the Company's new organization structure and will play a key role in SPoT's execution of its 2017 business and financial plans. Her responsibilities will include franchise sales, development and maintenance of franchisee relations, location leasing, franchisee training and inspections.

About SPoT Coffee

SPoT Coffee trades on the TSX Venture Exchange under the symbol SPP. SPoT designs, builds, operates and franchises community oriented cafés and express cafés in New York State. SPoT's community cafés provide its customers with the highest quality service, signature made-to-order meals and award winning micro-roasted coffee. Each SPoT café is distinctively designed to suit its local neighbourhood, creating a warm and friendly gathering place for the community. SPoT's commercial business focuses on the sale of roasted coffee beans to food service and grocery chains, business offices and third party resellers such as universities and hospitals.

Forward Looking Statements

Except for statements of historical fact relating to the Company, certain information contained herein constitutes forward-looking statements. In particular, forward-looking information in this press release includes, but is not limited to, the potential use of proceeds of the financing that is the subject of this release. Although we believe that the expectations reflected in the forward-looking information are reasonable, there can be no assurance that such expectations will prove to be correct. We cannot guarantee future results, performance or achievements. Consequently, there is no representation that the actual results achieved will be the same, in whole or in part, as those set out in the forward-looking information.

Forward-looking statements are based on the opinions and estimates of management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. The forward-looking information contained in this news release is expressly qualified by this cautionary statement. Except as required by applicable securities laws, the Company undertakes no obligation to update forward-looking statements if circumstances or management's estimates or opinions should change. The reader is cautioned not to place undue reliance on forward-looking statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

Anton Ayoub
CEO & President
(416) 368-2220 Ext 228
[email protected]

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