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How the Geen family's agricultural experience is poised to disrupt the entire cannabis industry

VANCOUVER, BC, Aug. 27, 2020 /CNW/ - SpeakEasy Cannabis Club Ltd. (CSE: EASY) (Frankfurt: 39H) (the "Company" or "SpeakEasy") has released a powerful new short film documenting the storied history of the Geen family, the generational farmers who founded the Okanagan based cannabis company. From cherries, apples, ginseng to peaches, and now cannabis, SpeakEasy Founder, Marc Geen, and his family are pioneers of agriculture with more than a century of farming experience in the region.

Directed and shot by documentary filmmaker, Simon Schneider (from CBC's The Nature of Things), the six minute short film highlights over one hundred years of hard-earned farming principles passed down through five generations of the Geen family. From the humble beginnings of Marc's great grandfather, Charles Howard Geen, who came to Kelowna, B.C. in 1903 and started growing fruit trees, to the purchase of 2200 acres of land in Rock Creek, B.C.'s fertile "Golden Mile", in 1995, where the family has successfully farmed for four generations, to Merv Geen's critical participation in SunRype's success as a former Chairman-of-the-board, and to founding SpeakEasy in 2013, the film illustrates the foundation in which a true agricultural legacy is built and what has set SpeakEasy apart from other licensed cannabis producers.

As the film shows, it's not only hard work and agricultural experience that have laid the foundation for SpeakEasy to cultivate what is set to be the best product on the market. It's also the farmer's keen sense of selecting the perfect site and land to grow on.

"The Golden Mile is one of the most fertile areas in Canada as it's a perfect climate with tons of sunshine, lots of heat, cool at the right times, not too extreme and very little rain. The land is beautiful for growing cannabis." says Marc Geen, Founder of SpeakEasy. "Licensed producers made a massive assumption that simply getting on the shelf would lead to success. Cherries are one of the hardest crops to harvest, cannabis is no different. Agriculture at this level is an art and these consumers are no different than wine connoisseurs, you simply can't cut corners."

After a long journey to build the necessary infrastructure and getting the licensing approval through Health Canada, the Geen name is about to put its stamp on a new crop. SpeakEasy will make history cultivating one of the largest outdoor cannabis harvests in Canada this September. SpeakEasy expects to harvest 70,000 kg of sun-grown cannabis at a projected $0.04 a gram this fall, with the same methods and climate Canada is world-renowned for.

The SpeakEasy Family Legacy short film is available to stream now through YouTube:
https://youtu.be/jjoCGYM5024

SpeakEasy Cannabis Club Ltd. holds a cultivation, processing and sales licence issued by Health Canada under the Cannabis Act. SpeakEasy owns 290 acres of land in Rock Creek, British Columbia, and leverages five generations of farming experience in B.C. as well as its favourable location to grow and process high-quality cannabis products at low cost. SpeakEasy cultivates small batch, high quality craft cannabis at scale currently in its 10,000 square foot indoor facility and is approaching harvest of its 60-acre outdoor field.  The Company's intention, upon receipt of an amendment to its current licence, is to include 53,000 square feet of additional indoor cultivation and process area. Total yearly production of cannabis flower and biomass is projected to be in excess of 80,000 kilograms per year.

Forward Looking Statement

This news release contains statements that constitute "forward-looking statements." Such forward l This news release contains statements that constitute "forward-looking statements." Such forward looking statements involve known and unknown risks, uncertainties and other factors that may cause SpeakEasy's actual results, performance or achievements, or developments in the industry to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Forward looking statements are statements that are not historical facts and are generally, but not always, identified by the words "expects," "plans," "anticipates," "believes," "intends," "estimates," "projects," "potential" and similar expressions, or that events or conditions "will," "would," "may," "could" or "should" occur.

Forward-looking statements in this document include statements concerning SpeakEasy's intention to produce and sell high quality craft cannabis, its projected harvest in September 2020 and the costs thereof, its expected annual production output upon receipt of an amendment to its current license, and all other statements that are not statements of historical fact.

Although SpeakEasy believes the forward-looking information contained in this news release is reasonable based on information available on the date hereof, by their nature forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.  By their nature, these statements involve a variety of assumptions, known and unknown risks and uncertainties and other factors, which may cause actual results, levels of activity and achievements to differ materially from those expressed or implied by such statements.

Examples of such assumptions, risks and uncertainties include, without limitation, assumptions, risks and uncertainties associated with general economic conditions; COVID-19, adverse industry events; future legislative and regulatory developments involving cannabis; the Company's ability to access sufficient capital from internal and external sources, and/or inability to access sufficient capital on favorable terms; the cannabis and hemp industries and markets in Canada and generally; the demand for CBD distillate, cannabis and cannabis related products, the ability of SpeakEasy to implement its business strategies; competition; the ability of SpeakEasy to obtain and retain all applicable licences under the Cannabis Act and other assumptions, risks and uncertainties.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE LAWS.

The Canadian Securities Exchange has not approved nor disapproved the contents of this news release.

SOURCE Speakeasy Cannabis Club Ltd.

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