Sonsray Launches Online Renting and Mobile App

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Aug 18, 2022 04:30 pm
TORRANCE, Calif. -- 

Sonsray, the largest CASE Construction and Agriculture dealership on the West Coast, has partnered with Quipli ( to deliver online renting capabilities and a Sonsray mobile app for its end customers.

“Our goal is to make Sonsray Rentals easier to do business with so I am thrilled to leverage Quipli’s technology in leading Sonsray into a tech oriented future,” said Matt Moses, Vice President of Sonsray Rentals.

The launch of rental e-commerce fits into Sonsray’s strategy to adapt to evolving technological developments and to deliver best-in-class service for their customers. Renters can now see transparent pricing, agree to rental policies, and pay for rentals directly on the Sonsray website or through the Sonsray mobile app. The process dramatically streamlines and expedites the rental experience. These new digital features mark Sonsray’s continued growth as a leader in the rental industry.

“Quipli is very happy to be partnering with such an innovative rental group like Sonsray, who continues to push the boundaries of what’s possible for their customers,” said Kyle Clements, Founder and CEO of Quipli.

E-commerce in the $60B rental industry continues to pick up steam, as younger generations take on decision-making roles and labor shortages make it harder to staff front office roles. Recent research indicates that the #1 way renters find out about a rental business is through the internet and 80% of renters expect to view products online before making a rental decision.


Sonsray was established in 2010 when the founders saw a need to support transportation equipment. From here, Sonsray expanded into the construction industry and deepened their involvement in the transportation industry. With Sonsray newly supporting the agriculture industry, it is now a true farm to table business. As a result of acquiring Booth Machinery, Sonsray now has 32 locations and is growing.

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