VANCOUVER, March 6, 2017 /PRNewswire/ - RYU Apparel Inc. (TSX VENTURE: RYU; Frankfurt Stock Exchange: RYA), creator of tailored innovation for the urban athlete, is excited and pleased to announce that it was selected as the sole athletic apparel brand presented to every 2017 Sports Illustrated Swimsuit model after their photo shoot, for them to enjoy in their fitness, training and rest and recovery.

Each of these women were presented full outfits from RYU through Sports Illustrated so that they could be introduced and connected to our brand and growing community.

RYU recognizes that these women have inspiring stories about their personal journey in health and fitness along with their relationship with positive body image, no matter the age, size or athleticism, and chose to support their efforts and messages.

"It's these stories that resonated with us, and it's why we are very proud and honored to be part of this wide reaching issue from Sports Illustrated" said Marcello Leone, CEO, President and Chairman of the Board for RYU. "All of these women embody our ethos of "beautiful tough" each in their own unique way."

The models and athletes that received RYU apparel include worldwide celebrity names such as Kate Upton, Christie Brinkley, Serena Williams, Ashley Graham, Chrissy Teigen, Genie Bouchard, Caroline Wozniacki, Aly Raisman and Simone Biles. In total, 33 models were provided outfits to wear and enjoy.

About RYU
Respect Your Universe is tailored innovation for the urban athlete. An award winning athletic apparel and accessories brand engineered for the fitness, training and performance of the multi-discipline athlete. Designed without compromise for comfort, style and durability, RYU exists to facilitate human performance. For more information, visit: http://ryu.com

On Behalf of the Board

 RYU APPAREL INC.
"Marcello Leone"
Marcello Leone, CEO, President and Chairman of the Board
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE RYU Apparel Inc.