Royal Reserve Canadian Whisky Supports Ongoing Community Rebuilding Efforts in Fort McMurray with Alberta Strong campaign

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Royal Reserve Canadian Whisky Supports Ongoing Community Rebuilding Efforts in Fort McMurray with Alberta Strong campaign

Canada NewsWire

TORONTO, April 18, 2017 /CNW/ - It has been nearly one year since wildfires devastated the city of Fort McMurray, Alberta, displacing thousands of residents and leaving a mark on the community that's still felt today. Over the next three months, Royal Reserve Canadian whisky, owned by Corby Spirit and Wine Ltd., will be supporting four Albertan organizations that have been dedicated to helping Fort McMurray's recover, and have truly exemplified what it means to be #AlbertaStrong.

"Over the last year, Canadians have witnessed the strength of the people in Fort McMurray as they continue to rebuild their homes, businesses, and community," says Stuart Shapiro, Senior Marketing Manager at Corby Spirit and Wine. "This disaster hit especially close to home for our own employees in Alberta, and one of them was so inspired by the #AlbertaStrong movement that he joined forces with Royal Reserve Canadian whisky on this initiative to take action. Royal Reserve is Alberta's #1 favourite whisky, and we are so proud to give back to this community by working with organizations that have led the way in supporting Fort McMurray."

Royal Reserve will be supporting #AlbertaStrong by working with the following organizations that have been instrumental to the city's recovery efforts:

  • Fort McMurray Society for the Prevention of Cruelty to Animals (SPCA)
    When the wildfires hit, the SPCA located and rescued pets that were left behind during the evacuation. Royal Reserve will work with the SPCA to provide displaced animals who have suffered abuse and neglect with lifesaving and extensive medical care.
    Follow @FMSPCA on Twitter and @Fort-McMurray-SPCA on Facebook

  • Canadian Mental Health Association (CMHA) Wood Buffalo Region
    Natural disasters are a traumatic experience, and the need for mental healthcare support continues long after a tragedy occurs. During Mental Health Week from May 1-7, Royal Reserve will support services that raise awareness for this important cause, and provide funding for additional facilitator training to extend the reach of its programs.
    Visit and follow @CMHAWB on Twitter to learn more.

  • Alberta Strong Clothing
    This clothing brand donates up to $10 from every item sold back the province. Their current campaign raises funds to plant trees in Fort McMurray, replacing those that were lost in the wildfires. Royal Reserve will match the sales of Alberta Strong apparel in an effort to replant the trees lost and help achieve Alberta Strong's campaign goals.
    Visit and follow @AbStrong1905 on Twitter or @Alberta.Strong on Instagram to learn more.

  • Wood Buffalo Building Supplies
    Locally owned and operated, Wood Buffalo Building Supplies employs a team of experts specializing in new builds, renovations and building materials, and has been active in helping support and rebuild the local community after the wildfires. Royal Reserve will cover the cost of the materials that will be donated to local residents to re-build their decks during the Fort McMurray trade show.
    Visit or follow @WoodBuffaloAB on Twitter and @WoodBuffaloBuildingSupplies on Facebook.

"I am extremely proud to have worked on this home-grown initiative supporting ongoing disaster relief in my province," says Mike Moorhouse, Corby's Marketing Manager in Alberta, who led this initiative in partnership with Royal Reserve Canadian whisky. "Albertans have stuck with Royal Reserve throughout the years, making it the province's #1 favourite whisky, and Royal Reserve is proud to stick with Alberta in this time of need."

Royal Reserve will also be releasing a limited edition bottle this month, which includes a special peel-able "Alberta Strong" sticker. Royal Reserve fans in Alberta have had a long-standing tradition of peeling off the bottle's iconic label and sticking it on their favourite items, such as musical instruments and toolboxes. Ten-thousand cases of this limited edition bottle with the #AlbertaStrong peel-able label will be available throughout the province as of early April, allowing the brand's loyal fans to join the movement and show their Alberta Pride.

About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and distributor of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including Royal Reserve, J.P. Wiser's®, Lot No. 40®, Pike Creek®, and Gooderham & Worts® Canadian whiskies as well as Lamb's® rum, Polar Ice® vodka, McGuinness® liqueurs, and the recently acquired Ungava® gin. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal® and The Glenlivet® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. In 2016, Corby was named one of the 50 Best Workplaces in Canada by The Great Place to Work® Institute Canada for the fifth consecutive year, and was also listed among Greater Toronto's Top 100 Employers for the third time. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedInTwitter (@CorbySW), and Instagram (@CorbySW).

SOURCE Corby Spirit and Wine Communications

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