NEW YORK, Jan. 21, 2019 /PRNewswire/ -- Below are experts from the ProfNet network who are available to discuss timely issues in your coverage area.

You can also submit a query to the hundreds of thousands of experts in our network – it's easy and free. Just fill out the query form to get started: http://prn.to/queryform

EXPERT ALERTS

• PG&E's Decision to File for Bankruptcy
• Gillette Chastises Men in New Commercial Highlighting #Metoo Movement

MEDIA JOBS

• Journalist Applicants – Columbia University Energy Journalism Initiative (NY)
• Google Reporter – The Wall Street Journal (CA)
• Research Editor, Due Diligence – Dow Jones (NJ)

OTHER NEWS & RESOURCES

• Book Publishing: What It Takes to Get Published in 2019
• Travel and Leisure: 10 Sites That Inspire Getaway Planning Right Now
• Blog Profiles: Psychology Blogs

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EXPERT ALERTS

PG&E's Decision to File for Bankruptcy
Dr. Nicholas Reksten
Professor
University of Redlands
Dr. Reksten, a California wildfires environmental economist, can speak with authority on the catastrophic environmental and economic consequences of PG&E's actions and the resulting liability claims and bankruptcy: "PG&E is an interesting and unfortunate case, as it demonstrates that some combination of being unprepared for climate change in a way that it inadequately informs the company's planning process and being overwhelmed by climate change can have catastrophic effects on businesses. This is certainly not the last case of such bankruptcy that we will see. In this case, PG&E was overwhelmed by liability claims due to the fires its equipment seems to have started. In other cases, we may see climate change directly affecting a company's assets. Most companies that I know of have some understanding of these impacts and have processes for understanding what, exactly, their vulnerabilities are with respect to climate change. However, PG&E seems to have been overwhelmed by events. Even if their planning process used best practices, the climate system is chaotic by nature, and climate change makes it even more chaotic."
Website: www.redlands.edu
Contact: Jennifer Dobbs, [email protected] 

Gillette Chastises Men in New Commercial Highlighting #Metoo Movement
Ryan McCormick
Co-Founder
Goldman McCormick PR
Gillette's new ad, "We Believe," encourages men to change their behavior. It directly invokes the #MeToo movement in order to directly confront America's culture of "toxic masculinity." Not everyone is on board with Gillette's message. Hundreds of comments and replies on the Twitter post and Youtube video debuting the ad expressed negative sentiment. Many criticized the tone of the ad, comparing it to a lecture. McCormick, a reputation management expert, says: "From a PR perspective, Gillette's 'shave your toxic masculinity' campaign is probably going to cost them loyal customers regardless of what their intentions were in creating it. This is another example of a corporation seeking to profit and increase brand awareness by tapping into the vein of a social controversy. Gillette, like the NFL or Pepsi, doesn't seem the grasp the concept that a sizeable portion of the American people doesn't want a moral, political, or social lecture or message thrust upon them when they go to a game, take a drink or even shave… Commercials are typically designed to make a person feel good if they chose to use a certain product. If your target demographic is men, why would you do anything to cause them to feel bad, insecure or ashamed? As far as the short- and long-term reputation outlook for Gillette, the fact that their commercial has already become politically polarized is not a positive development. When a crisis/controversy happens, a lot of the anger and emotional reactions occur within the first 48 hours and then tend to subside. If loyal Gillette customers are still tweeting about this commercial in the next few weeks or months, then this outage will start to have long-term damage to Gillette's brand (at least in the U.S.). If corporations, CEOs and individuals feel strongly about a particular cause, they should make sizable donations to these causes -- quietly."
Expert Contact: [email protected] 

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MEDIA JOBS

Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://www.cisionjobs.com/jobs/united-states/

• Journalist Applicants – Columbia University Energy Journalism Initiative (NY)
• Google Reporter – The Wall Street Journal (CA)
• Research Editor, Due Diligence – Dow Jones (NJ)

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OTHER NEWS & RESOURCES

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at [email protected]

• BOOK PUBLISHING: WHAT IT TAKES TO GET PUBLISHED IN 2019. Aspiring authors need to know so much. We break things down (first in a four-part series): https://prn.to/bookpublishpart1
• TRAVEL AND LEISURE: 10 SITES THAT INSPIRE GETAWAY PLANNING RIGHT NOW. Each month we highlight a select number of news sites under a timely category. Here are some of our favorites for travel news: https://prn.to/travelsites
• BLOG PROFILES: PSYCHOLOGY BLOGS. Each week, we feature 4 blogs we love to follow. This week, we look at psychology blogs: http://bit.ly/2U63oK1 

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