PC Optimum members can now fill up on PC Optimum points at more than 4,500 locations on purchases of gas, convenience, or groceries

BRAMPTON, ON, Aug. 9, 2018 /CNW/ - Starting today, Loblaw Companies Limited (Loblaw) and Imperial Oil (Imperial) are kicking off a new season of savings. Canadians can earn more points in more places – getting rewarded for almost all their everyday purchases of food, beauty products and gas – now that PC Optimum points are available at over 2,000 Esso and Mobil stations across the country.

"There are currently close to 13 million Canadians participating in the PC Optimum program that come to us expecting exceptional convenience and value," said Jim Noteboom, Senior Vice President, Loyalty, Loblaw Companies Limited.  "The addition of the Esso and Mobil brands to the program provides a powerful earning opportunity for our members, with more than 4,500 locations across the country now awarding points."

PC Optimum members can now earn 10 points per litre on fuel, and 10 points per dollar spent on eligible convenience and car wash purchases at Esso stations. Registered members will also receive targeted offers allowing them to earn faster. Using a President's Choice Financial Mastercard® to pay for fuel at Esso stations, not only simplifies the experience by combining loyalty and payment in a single swipe, but will also accelerate the earnings potential to at least 30 points per litre.  The PC Optimum program will continue unchanged at Mobil stations.

PC Optimum points can be redeemed for almost anything at close to 2,500 Loblaw and Shoppers Drug Mart banner stores including Real Canadian Superstore, Atlantic Superstore, City Market, No Frills, Independent, Zehrs, Loblaws, Shoppers Home Health Care and online at Loblaw-owned grocery websites, joefresh.com and beautyboutique.ca.

"The availability of the PC Opti­mum program at Esso and Mobil stations provides Canadians with a fantastic opportunity to accelerate their ability to earn points in one of Canada's largest loyalty programs," says Yan Côté, Retail Fuels Manager at Imperial. "Imperial is excited to provide Canadians with more opportunities to realize value."

The PC Optimum program launched February 1, 2018, bringing together two of Canada's favourite loyalty programs, PC Plus and Shoppers Optimum. The program provides weekly personalized offers and exclusive point-earning and redemption events at stores across the country.

About Loblaw Companies Limited

Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services, and wireless mobile products and services. With nearly 2,500 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 200,000 full- and part-time employees, making it one of Canada's largest private sector employers.

About Imperial

After more than a century, Imperial continues to be an industry leader in applying technology and innovation to responsibly develop Canada's energy resources. As Canada's largest petroleum refiner, a major producer of crude oil, a key petrochemical producer and a leading fuels marketer from coast to coast, Imperial remains committed to high standards across all areas of its business.

SOURCE Loblaw Companies Limited

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