Oracle Takes Data-First Approach to New Customer Experience Innovations

Ad blocking detected

Thank you for visiting We have detected you cannot see ads being served on our site due to blocking. Unfortunately, due to the high cost of data, we cannot serve the requested page without the accompanied ads.

If you have installed ad-blocking software, please disable it (sometimes a complete uninstall is necessary). Private browsing Firefox users should be able to disable tracking protection while visiting our website. Visit Mozilla support for more information. If you do not believe you have any ad-blocking software on your browser, you may want to try another browser, computer or internet service provider. Alternatively, you may consider the following if you want an ad-free experience.

Canadian Insider Ultra Club
$500/ year*
Daily Morning INK newsletter
+3 months archive
Canadian Market INK weekly newsletter
+3 months archive
30 publication downloads per month from the PDF store
Top 20 Gold, Top 30 Energy, Top 40 Stock downloads from the PDF store
All benefits of basic registration
No 3rd party display ads

* Price is subject to applicable taxes.

Paid subscriptions and memberships are auto-renewing unless cancelled (easily done via the Account Settings Membership Status page after logging in). Once cancelled, a subscription or membership will terminate at the end of the current term.

Oracle Takes Data-First Approach to New Customer Experience Innovations

Updates across Oracle CX Cloud help brands unify customer data, personalize interactions and win more business

PR Newswire

SAN FRANCISCO, Sept. 17, 2019 /PRNewswire/ -- ORACLE OPENWORLD -- To help brands ensure that each and every customer interaction is data driven, Oracle today announced a series of new data-first updates across Oracle Customer Experience (CX) Cloud. The latest updates include new digital assistants for sales, customer service and marketing professionals, new data enriched B2B sales capabilities, and new industry solutions for telecom and media, financial services, and public sector.

Oracle Logo (PRNewsfoto/Oracle)

"At Oracle, we believe the only way brands can make every customer interaction matter is to take a data-first approach to managing the customer experience," said Rob Tarkoff, executive vice president, Oracle CX Cloud and Oracle Data Cloud. "The latest updates to Oracle CX Cloud are fueled by data and machine learning to help our customers take advantage of powerful data insights to get ahead of customer needs and ensure a positive, unforgettable customer experience."

Oracle CX is an integrated set of applications across marketing, sales, service and commerce. The latest updates to Oracle CX include enhancements to Oracle CX Unity, Oracle's enterprise-class customer data management platform, as well as:

New Digital Assistants: The Oracle Digital Assistant is now available across the entire Oracle CX Cloud, enabling sales, customer service, and marketing professionals to use voice commands to quickly and efficiently drive outcomes and actions.

  • Digital Assistants for sales teams: Sales teams can leverage the Oracle Digital Assistant to create configured quotes using voice commands.
  • Digital Assistants for customer service teams: Service teams can leverage the Oracle Digital Assistant to get answers to questions stored in the knowledge repository. In addition, service teams leveraging Oracle Intelligent Advisor to model and deploy interactive advice can use the Oracle Digital Assistant's conversational UI to deliver rich data-connected self-service on chat channels.
  • Digital Assistants for marketing teams: Marketing teams can use the Oracle Digital Assistant to get help and support when using Oracle Responsys to create promotional campaigns. In addition, brands can increase customer engagement by enabling customers that receive promotions via Oracle Responsys to speak with the Oracle Digital Assistant to redeem or gather additional information on a promotion.

New Data Enriched B2B Sales Capabilities: A new integration with Oracle DataFox delivers AI-sourced company data and signals that bridge the gap between marketing and sales teams. The integration also helps marketing teams optimize targeting and sales teams enhance engagements to bolster customer relationships and win more business.

  • B2B Campaign Orchestration: By helping ensure leads are connected to accounts, the new Oracle DataFox integration increases alignment between marketing and sales teams when executing account-based strategies.
  • Account Enrichment: By enriching account records and providing a deeper understanding of customers, the powerful insights from Oracle DataFox enable sales teams to better profile and classify a customer base or leverage data for campaign segmentation and accurate territory definitions.
  • Account Prioritization: By helping sales teams rank accounts and focus on high-value prospects and key targets, the integration with Oracle DataFox helps sales teams improve go-to-market efficiency and achieve a faster path to revenue.
  • Smart Talking Points: Real-time alerts on market changes of target accounts delivered by Oracle DataFox help sales teams help increase conversion rates of emails and phone calls with more personalized and contextual talking points.

New Industry Solution Capabilities: New AI-powered industry-specific solutions help customers in the telecom and media, financial services and public sector industries deliver innovative customer experiences and achieve predictable and tangible business results.

  • Telecom and Media: New Enterprise Product Catalog gives customers increased flexibility and reduced time to market by enabling new products and offers to be rapidly defined and published across sales, procurement, fulfillment and billing catalogs.
  • Financial Services: New AI recommendations help banking associates increase new offer uptake and customer satisfaction, while one unified UX design environment across marketing, sales and service applications increases productivity by simplifying complex processes.
  • Public Sector: New chatbot capabilities help cities personalize the citizen experience and simplify incident reporting by citizens, field visits by case workers, payouts and more.

About Oracle
The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at

About Oracle OpenWorld
Oracle OpenWorld, the industry's most important business and technology conference for more than 20 years, hosts tens of thousands of in-person attendees as well as millions online. Dedicated to helping businesses leverage cloud for their innovation and growth, the conference delivers deep insight into industry trends and breakthroughs driven by technology. With thousands of sessions, demos and hands-on labs, plus exhibitions from more than 250 partners and customers from around the world, Oracle OpenWorld has become a showcase for leading cloud technologies, from Cloud Applications to Infrastructure. For registration, live keynotes, session details, news and more, visit or

Future Product Disclaimer
The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, timing, and pricing of any features or functionality described for Oracle's products may change and remains at the sole discretion of Oracle Corporation.

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.


Cision View original content to download multimedia:


Copyright CNW Group 2019

Comment On!

Upload limit is up to 1mb only
To post messages to your Socail Media account, you must first give authorization from the websites. Select the platform you wish to connect your account to (via Easy Blurb).