Sector: Consumer Non-Cyclicals | Industry: Personal Services |
Grove Collaborative Holdings, Inc. is a consumer products company. The Company uses its connection with consumers to create and curate authentic, disruptive brands and products. It creates and curates over 150 eco-friendly brands of household cleaning, personal care, laundry, clean beauty, baby, and pet care products serving households across the United States. The Company's omnichannel distribution strategy enables it to reach consumers where they want to shop. It operates an online direct-to-consumer Website and mobile application (DTC platform) where the Company both sell its Grove-owned brands (Grove Brands) and partner with other natural and mission-based consumer packaged goods (CPG) brands, providing consumers the selection of curated products across many categories and brands. The Company's flagship brand is The Grove Co. Its incubator brands include Peach not Plastic (Peach), Rooted Beauty, Superbloom, Honu, Sustain, and Good Fur. It also offers third-party brands.
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