Canada NewsWire
TORONTO, June 22, 2018
New McCafé locations will be franchised and street-level, bringing McCafé into local neighbourhoods with local owners
TORONTO, June 22, 2018 /CNW/ - On the heels of its successful McCafé Bagel launch, today the brand announced that it is opening more McCafé locations this year for guests to enjoy.
The two new café locations will be owned and operated by local McDonald's franchisees and will occupy street-front retail space in Toronto, marking a strategic evolution in location and format since the initial launch of the cafés in late 2015.
The response to the current McCafé locations has been tremendously positive: in just the past year, the two locations at Union Station and Exchange Tower are enjoying more guests through the doors and increasing sales. The McCafé locations feature a unique menu and smaller footprints than traditional McDonald's restaurants, allowing the brand to expand into high-density urban locations.
While the brand continues to grow market share in Canada, establishing McCafé as a café destination is part of the company's ongoing strategy to build on its reputation as a leading coffee brand and marks the next step of the McCafé brand evolution.
Quotes:
"The McCafé locations are a winning offering with our guests. That's why I am thrilled that we're doubling the number of them this year with plans to build even more down the road," says John Betts, President and CEO of McDonald's Canada.
"I've been a McDonald's franchisee for over 28 years, and it's been amazing to see the growth and evolution of McCafé alongside our guests," says Andre Hu-A-Kam, McDonald's Toronto franchisee. "I'm proud to be a McCafé franchisee in Canada and can't wait to offer our guests the full McCafé experience."
Facts:
*Source: 2017 Canadian Coffee Association Study
ABOUT McDonald's® Canada
In 1967, Canadians welcomed the first McDonald's restaurant to Richmond, British Columbia. Today, McDonald's Restaurants of Canada Limited has become part of the Canadian fabric, serving close to three million guests every day. Together, McDonald's and our franchisees proudly employ nearly 100,000 people from coast-to-coast and more than 90 per cent of McDonald's 1,400 Canadian restaurants are locally owned and operated by independent entrepreneurs. Of the almost $1 billion we spend on food, beverages and packaging, more than 85 per cent is purchased from suppliers in Canada. For more information on McDonald's Canada visit McDonalds.ca.
ABOUT McCafé®
The McCafé brand has established itself as a leading player in the Canadian quick-service coffee landscape with its Premium Roast coffee, surprising and delighting guests with each cup. Building on its strong coffee credentials, McCafé has expanded into grocery aisles and airplanes, evolved to include a McCafé Bakery menu and launched standalone cafés in Toronto with an expanded menu and now brought on board WestJet flights. For more information on our commitment to brewing the perfect cup every time visit www.mcdonalds.ca/mccafe. Follow the brand on Instagram at (@McCafeCanada).
SOURCE McDonald's Canada
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