Leger Study: Stingray Announces Survey Results on Background Music in Canadian Small Businesses

Ad blocking detected

Thank you for visiting CanadianInsider.com. We have detected you cannot see ads being served on our site due to blocking. Unfortunately, due to the high cost of data, we cannot serve the requested page without the accompanied ads.

If you have installed ad-blocking software, please disable it (sometimes a complete uninstall is necessary). Private browsing Firefox users should be able to disable tracking protection while visiting our website. Visit Mozilla support for more information. If you do not believe you have any ad-blocking software on your browser, you may want to try another browser, computer or internet service provider. Alternatively, you may consider the following if you want an ad-free experience.

Canadian Insider Ultra Club
$500/ year*
Daily Morning INK newsletter
+3 months archive
Canadian Market INK weekly newsletter
+3 months archive
30 publication downloads per month from the PDF store
Top 20 Gold, Top 30 Energy, Top 40 Stock downloads from the PDF store
All benefits of basic registration
No 3rd party display ads

* Price is subject to applicable taxes.

Paid subscriptions and memberships are auto-renewing unless cancelled (easily done via the Account Settings Membership Status page after logging in). Once cancelled, a subscription or membership will terminate at the end of the current term.

Leger Study: Stingray Announces Survey Results on Background Music in Canadian Small Businesses

Canada NewsWire

Study reveals that only 11% of business owners pay tariffs for the public use of music

MONTREAL, Oct. 7, 2019 /CNW Telbec/ - A Leger study on Background Music in Canadian Small Businesses commissioned by Stingray sheds light on Canadian small business owners' lack of awareness of the legal framework governing the use of music in public spaces: 82% are unaware of the applicable legislation and of their legal obligations to performers and composers.

According to the study, while music is considered essential by 71% of respondents, only 11% pay rights to music creators. Also according to the report, 63% of those surveyed are unaware of any regulation preventing them from using a private streaming account to broadcast music publicly in their business. The study also reveals that 48% of business owners consider it important to broadcast Canadian music but only 18% declared being willing to pay tariffs to right holders.

Based on the study's findings, business owners do not realize that a license is required to broadcast music in a public space. Without a license, they are liable for copyright infringement fines and performing rights societies may decide to pursue the matter through legal channels.

"The Leger study on Background Music in Canadian Small Businesses makes abundantly clear that the work of music creators is often taken for granted," stated Mathieu Péloquin, Senior Vice-President, Marketing and Content of Stingray. "While we commissioned this study to gain a better understanding of the public use of music for our commercial division Stingray Business, we are happy to share the conclusions with the entire music industry. The results reveal that there is a pressing need for stakeholders, policy-makers, and business owners to join forces to address this crucial issue in support of our artists. Today's findings confirm that further efforts are required to strengthen and communicate the existing legal framework."

Stingray leverages over a decade of music distribution expertise to provide a turnkey service to broadcast music legally in commercial spaces at a price that is affordable for even the smallest business. Stingray's hundreds of commercial-free music channels are designed for businesses, screened for inappropriate content and lyrics, and promote Canadian content and creators.

The survey was conducted among 510 small businesses (1 to 9 employees) across Canada with a physical space open to customers. All survey respondents are owners, managers or assistant managers in the following industries: retail, restaurants and bars, personal services (e.g., hairdressers, dry cleaners, and photographers), leisure and entertainment services, hospitality, and veterinary services.

View videos and the study on background music in Canadian small businesses here

About Stingray
Montreal-based Stingray Group Inc. (TSX: RAY.A; RAY.B) is a leading music, media, and technology company with over 1,200 employees worldwide. Stingray is a premium provider of curated direct-to-consumer and B2B services, including audio television channels, more than 100 radio stations, SVOD content, 4K UHD television channels, karaoke products, digital signage, in-store music, and music apps, which have been downloaded over 150 million times. Stingray reaches 400 million subscribers (or users) in 156 countries. For more information: www.stingray.com.

SOURCE Stingray

View original content: http://www.newswire.ca/en/releases/archive/October2019/07/c0462.html

Copyright CNW Group 2019

Comment On!

Upload limit is up to 1mb only
To post messages to your Socail Media account, you must first give authorization from the websites. Select the platform you wish to connect your account to CanadianInsider.com (via Easy Blurb).