Wow Chow is the First Fresh Pet Food Brand on the Uber Eats Platform and the JustMarket Website in Taiwan

TSXV: JK

VANCOUVER, BC, June 22, 2021 /CNW/ - Just Kitchen Holdings Corp. ("JustKitchen" or the "Company") (TSXV: JK) (OTC: JKHCF) (Frankfurt: 68Z), an operator of ghost kitchens specializing in the development of delivery-only food brands, is pleased to announce that it has recently launched its proprietary Wow Chow brand ("Wow Chow" or the "Brand") and associated menu of fresh, delivery-only pet food. As JustKitchen's first foray into food beyond humans, Wow Chow items are suitable for both dogs and cats and bring a new range of freshly prepared meals to the market in an innovative way, while using whole proteins, vegetables and other natural ingredients, with no artificial seasonings. Developed by JustKitchen's team of professional chefs, Wow Chow items are currently available to customers through Uber Eats and the Company's JustMarket e-commerce website in Taiwan.

Orders are currently being fulfilled on-demand using geolocation to route them to the nearest of the Company's 18 ghost kitchens to each customer, with subscription-based ordering expected to be launched to customers in July. Pets are a growing status symbol across Taiwan and the demand for fresh pet food, rather than the dried alternative, is on the rise. Based on recent declining birth rates, Taiwan's pet population exceeded the number of children aged 15 or younger in 2020 for the first time. That same year, Taiwan's pet food market grew five percent to US$194 million, more than double from 2010 levels. Further, a Council of Agriculture survey found that there were more than 2.5 million pet cats and dogs in Taiwan in 2017 – almost double the number in 2006.

"I am proud of our innovative launch of Wow Chow as JustKitchen's first pet food brand. We are offering fresh, nutritious meals to a growing number of dog and cat owners across the country who appreciate the use of high-quality beef, chicken, fish and pork, along with key vegetables like broccoli, carrots, potatoes and pumpkin. Based on over 100 orders fulfilled to date, the average basket size of a Wow Chow order is similar to a human food order and early reviews have been very positive," said Jason Chen, Co-Founder and Chief Executive Officer of JustKitchen. "Due to the early success of the Brand, we are exploring opportunities to expand it within Taiwan and abroad given that it is portable and scalable just like our portfolio of over 20 proprietary and partner food brands for human consumption," added Mr. Chen.

ABOUT JUSTKITCHEN

JustKitchen is primarily an operator of ghost kitchens specializing in the development and marketing of proprietary and franchised delivery-only food brands for customers. The Company currently operates in Taiwan and Hong Kong with plans to expand operations to the United States and other Asian countries. JustKitchen uniquely utilizes a hub-and-spoke operating model, which features advanced food preparation taking place at larger hub kitchens and final meal preparation taking place at smaller spoke kitchens located in areas with higher population densities. The Company combines this operating model with online and mobile application-based food ordering fulfilled by third-party delivery companies, to minimize capital investments and operating expenses and reach more customers in underserved markets. The Company's other business, JustMarket, is an e-commerce grocery delivery platform that allows customers to purchase groceries for delivery or add select grocery items to meals ordered through JustKitchen.

For more information about the Company, please visit investors.justkitchen.com. JustKitchen's final prospectus, financial statements and management's discussion and analysis, among other documents, are all available on the Company's profile page on SEDAR at www.sedar.com.

Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

FORWARD-LOOKING STATEMENTS

This news release contains certain "forward-looking statements" within the meaning of such statements under applicable securities law. Forward-looking statements are frequently characterized by words such as "anticipates", "plan", "continue", "expect", "project", "intend", "believe", "anticipate", "estimate", "may", "will", "potential", "proposed", "positioned" and other similar words, or statements that certain events or conditions "may" or "will" occur including but not limited to the Company's comments regarding the suitability of Wow Chow meals for dogs and cats, the Company's ability to maintain higher-than-average basket sizes for Wow Chow orders, the Company's ability to launch the Wow Chow brand in other markets. These statements are only predictions. Various assumptions were used in drawing the conclusions or making the projections contained in the forward-looking statements throughout this news release. Forward-looking statements are based on the opinions and estimates of management at the date the statements are made and are subject to a variety of risks, including those risk factors identified in the Company's prospectus dated March 26, 2021, and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. The Company is under no obligation, and expressly disclaims any intention or obligation, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.

SOURCE Just Kitchen Holdings Corp.

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