J.P. Wiser's launches ready-to-serve Old Fashioned Whisky Cocktail

Ad blocking detected

Thank you for visiting CanadianInsider.com. We have detected you cannot see ads being served on our site due to blocking. Unfortunately, due to the high cost of data, we cannot serve the requested page without the accompanied ads.

If you have installed ad-blocking software, please disable it (sometimes a complete uninstall is necessary). Private browsing Firefox users should be able to disable tracking protection while visiting our website. Visit Mozilla support for more information. If you do not believe you have any ad-blocking software on your browser, you may want to try another browser, computer or internet service provider. Alternatively, you may consider the following if you want an ad-free experience.

Canadian Insider Ultra Club
$432/ year*
Daily Morning INK newsletter
+3 months archive
Canadian Market INK weekly newsletter
+3 months archive
30 publication downloads per month from the PDF store
Top 20 Gold, Top 30 Energy, Top 40 Stock downloads from the PDF store
All benefits of basic registration
No 3rd party display ads

* Price is subject to applicable taxes.

Paid subscriptions and memberships are auto-renewing unless cancelled (easily done via the Account Settings Membership Status page after logging in). Once cancelled, a subscription or membership will terminate at the end of the current term.

J.P. Wiser's launches ready-to-serve Old Fashioned Whisky Cocktail

Canada NewsWire

TORONTO, July 9, 2018 /CNW/ - Corby Spirit and Wine is thrilled to introduce an exciting new product just in time for summer: J.P. Wiser's Old Fashioned Whisky Cocktail. This product aims to bring the experience of the classic whisky cocktail from behind the bar to more convenient occasions at home.

J.P. Wiser’s launches ready-to-serve Old Fashioned Whisky Cocktail (CNW Group/Corby Spirit and Wine Communications)

"With the help of Canadian bartenders, we sought out the perfect Old Fashioned," says Dr. Don Livermore, Master Blender. "While an Old Fashioned seems like a simple cocktail with basic ingredients, it can also be tricky to match the right whisky with simple syrup, sweet orange, and bitters. With the J.P. Wiser's Old Fashioned, we were determined to match all the ingredients in the right proportion."

According to Google Trends1 and Drinks International2, the Old Fashioned is the World's Best-Selling Classic Cocktail for the fourth straight year and the #1 searched whisky cocktail on Google over the past twelve months.

"Our research shows that more Canadians are wanting to experience the Old Fashioned beyond the traditional bar setting," says Sam Jacobs, Canadian Whisky Brand Manager, Corby Spirit and Wine. "We believe we're changing the cocktail game by providing an easy solution for consumers to make consistent classic cocktails at home for friends and family."

How to serve J.P. Wiser's Old Fashioned Whisky Cocktail in three easy steps:

1.    Pour over ice.
2.    Stir.
3.    Add an orange peel. (optional)

J.P. Wiser's Old Fashioned Whisky Cocktail will be available across Canada:

  • British Columbia / Alberta / Newfoundland / Manitoba: July 2018
  • Saskatchewan / Ontario: August 2018
  • Quebec: October 2018




About J.P. Wiser's
Founded in 1857, J.P. Wiser's Canadian whiskies are known for being blended with exacting care and aged to perfection in white oak barrels. Whiskies are created and bottled in Windsor, Ontario at Hiram Walker & Sons – one of the largest distilleries in North America. For more information, visit jpwisers.com or check out J.P. Wiser's new distillery experience to learn about the history of Canadian history and the craft of making it. Purchase tickets here: jpwiserstour.ca/

About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and distributor of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser's®, Lot No. 40®, Pike Creek®, and Gooderham & Worts® Canadian whiskies as well as Lamb's® rum, Polar Ice® vodka, McGuinness® liqueurs, and the recently acquired Ungava® gin. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal®, Aberlour® and The Glenlivet® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. In 2018, Corby was named one of the 50 Best Workplaces in Canada by The Great Place to Work® Institute Canada for the seventh consecutive year. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedInTwitter (@CorbySW) and Instagram (@CorbySW).


SOURCE Corby Spirit and Wine Communications

View original content with multimedia: http://www.newswire.ca/en/releases/archive/July2018/09/c7343.html

Copyright CNW Group 2018

Comment On!

Upload limit is up to 1mb only
To post messages to your Socail Media account, you must first give authorization from the websites. Select the platform you wish to connect your account to CanadianInsider.com (via Easy Blurb).