J.P Wiser's Gives Canadians a Second Shot at Celebrating Moments Missed During the Pandemic

Ad blocking detected

Thank you for visiting CanadianInsider.com. We have detected you cannot see ads being served on our site due to blocking. Unfortunately, due to the high cost of data, we cannot serve the requested page without the accompanied ads.

If you have installed ad-blocking software, please disable it (sometimes a complete uninstall is necessary). Private browsing Firefox users should be able to disable tracking protection while visiting our website. Visit Mozilla support for more information. If you do not believe you have any ad-blocking software on your browser, you may want to try another browser, computer or internet service provider. Alternatively, you may consider the following if you want an ad-free experience.

Canadian Insider Ultra Club
$432/ year*
Daily Morning INK newsletter
+3 months archive
Canadian Market INK weekly newsletter
+3 months archive
30 publication downloads per month from the PDF store
Top 20 Gold, Top 30 Energy, Top 40 Stock downloads from the PDF store
All benefits of basic registration
No 3rd party display ads

* Price is subject to applicable taxes.

Paid subscriptions and memberships are auto-renewing unless cancelled (easily done via the Account Settings Membership Status page after logging in). Once cancelled, a subscription or membership will terminate at the end of the current term.

J.P Wiser's Gives Canadians a Second Shot at Celebrating Moments Missed During the Pandemic

Canada NewsWire

J.P Wiser's hopes to inspire Canadians to reconnect and celebrate their own missed moments with the Second Shot Campaign.

TORONTO, July 15, 2021 /CNW/ - Millions of Canadians have missed life milestones due to the COVID-19 pandemic, and J.P. Wiser's believes that precious moments of bonding and connecting with friends should never be lost. That's why the brand is announcing its latest campaign: 'Second Shot', which aims to demonstrate that everyone deserves the chance to reconnect and celebrate the moments they've missed.

The campaign taps into the relatable cultural truth that Canadians everywhere missed important life events while in self-isolation. Launched on June 28th, it features real people getting a second shot at reconnecting and celebrating major missed moments with their friends and family.

"We wanted to do more than simply just make another branded television spot," said Fernando Martinez Gonzalez, Brand Manager. "With the Second Shot campaign our goal was to tap into these real stories to showcase to Canadians that they aren't alone, and even though they have missed important moments they should celebrate them now that it is safe to do so."

For two days only, J.P Wiser's transformed the historic Madison Avenue Pub in Toronto into the Second Shot Bar and crafted personal experiences for each of its guests. Like Jimmy, a new Canadian who received his second shot at celebrating his citizenship ceremony and Katie, who got a second shot at her doctorate grad ceremony. The Hatrick Swayzes got a second shot at finally lifting their rec hockey league cup and Phil, an ICU doctor on the front lines, had a second shot to celebrate his bachelor party.

J.P Wiser's hopes to inspire Canadians with the 'Second Shot' campaign to reconnect and have their own second shot at celebrating the moments they've missed. Whether it was a wedding, birthday or their dog's graduation from puppy training, J.P. Wiser's believes everyone deserves a 'Second Shot' at celebrating.

That's why J.P. Wiser's is partnering with social media influencers on Instagram across the country and giving away cash prizes of $6,000 CAD to eight lucky Canadians to put towards re-living a missed milestone celebration! Canadians can follow: @brettkissle, @scott_mcgillivary, @teamltd, @rick_campanelli, @adamwylde, @tysonlw, @morganhoff and @sheridaningalls from July 14th - 25th for their chance to win!

The 'Second Shot' is a Canadian integrated campaign consisting of broadcast, PR and influencer work developed and executed by agency of record, No Fixed Address. All media buying was executed by Havas.

About Corby Spirit and Wine

Corby Spirit and Wine Limited is a leading Canadian manufacturer, marketer and distributor of spirits and wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser's®, Lot 40®, and Pike Creek® Canadian whiskies, Lamb's® rum, Polar Ice® vodka, McGuinness® liqueurs, Ungava® gin, Cabot Trail® maple-based liqueurs and Chic Choc® Spiced rum, and Foreign Affair® wines. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal®, The Glenlivet® and Ballantine's® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Wyndham Estate®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B.  For further information, please visit our website or follow us on LinkedIn, Instagram, or Twitter.

SOURCE Corby Spirit and Wine Communications

Cision View original content to download multimedia: http://www.newswire.ca/en/releases/archive/July2021/15/c7012.html

Copyright CNW Group 2021

Comment On!

Upload limit is up to 1mb only
To post messages to your Socail Media account, you must first give authorization from the websites. Select the platform you wish to connect your account to CanadianInsider.com (via Easy Blurb).