Canada NewsWire
TORONTO, April 21, 2017
TORONTO, April 21, 2017 /CNW/ - Indigo (TSX: IDG), Canada's leading purveyor of books, gifts, toys, ideas and inspiration, is delighted to celebrate Canada Book Day with readers across the country on April 23rd, 2017. As a proudly Canadian company, Indigo invites Canadians to mark the day and #ReadtheNorth with in-store events and more.
"As a proud Canadian company, we're thrilled to celebrate Canada Book Day on April 23rd. Canada is home to some of the world's best writing talent, and it should come as no surprise that we are passionate readers, too," said Kirsten Chapman, Indigo's CMO & EVP, Digital. "With 50 million print books sold in Canada in the last year alone – more than 95 books each and every minute – it's clear that literature connects us.i Canada Book Day provides us with a unique opportunity to come together in celebration of books and authors, and we look forward to welcoming booklovers across the country to share in the fun this weekend at their local Indigo store."
Canadians are invited to celebrate Canada Book Day by selecting a new read from Indigo's list of Canada Book Day titles; taking part in a free in-store family event; and sharing their love of Canadian literature with friends on social media, using the hashtag #ReadtheNorth.
Canada Book Day titles
From Canadian classics to new and hot releases, these are titles Indigo's experts recommend this Canada Book Day. Readers big and small with every kind of interest can find a great Canadian book they'll love this summer:
Canada Book Day Weekend Events
Families are invited in-store for story-time and a free make-and-take craft event this Canada Book Day weekend.
INDIGOKIDS PRESENTS: CANADA BOOK DAYii
Kids can take part in Canada Book Day by creating their very own bookmark, and celebrating all things Canadian! Look forward to a make-and-take craft and Canadian story-time, featuring some of Canada's most beloved children's books. For more details, visit indigo.ca/events.
Date and locations:
All participating Indigo and Chapters locations (call your local store for details)
Saturday, April 22
11 AM
#ReadtheNorth: Celebrate the Best in Canadian Literature
Indigo is thrilled to shine light on Canada's incredible wealth of writing talent this summer, as part of an evergreen movement called #ReadtheNorth. Acclaimed writers, novelists and poets like Margaret Atwood, Alice Munro, Wab Kinew and Andre Alexis represent a small but significant portion of Canada's celebrated and diverse writing community. Through this campaign, Indigo hopes to inspire Canadians to develop a deeper appreciation for Canada's authors and their works.
Canadians who love the idea of reading Canadian literature, but don't know where to start, can turn to Indigo's Read the North online shop and in-store table for frequently updated reading recommendations. Plus, booklovers can share (and wear) their Canadian pride with #ReadtheNorth sweatshirts, t-shirts, totes and mugs, all available at indigo.ca.
#ReadtheNorth Contest: Win a $150 Gift Card and a #ReadtheNorth Prize Pack!
This summer – and beyond – Indigo is inviting booklovers to share their love of Canadian literature on social media, using the hashtag #ReadtheNorth. With Canada's 150th birthday coming up, there's no better way to celebrate than with a great Canadian book.
Canadians are encouraged to share a photo of how they #ReadtheNorth on Instagram, Facebook and/or Twitter for the chance to win one of three $150 gift cards and a #ReadtheNorth prize pack. Tag @chaptersindigo and use the hashtag #ReadtheNorth to be eligible to win.iii
About Indigo Books & Music Inc.
Indigo is a publicly traded Canadian company listed on the Toronto Stock Exchange (IDG). As the largest book, gift and specialty toy retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; Indigospirit; Chapters; and Coles. The online channel, indigo.ca, offers a one-stop online shop with a robust selection of books, toys, home décor, stationery, and gifts.
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BookNet Canada. |
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At participating Indigo & Chapters locations (Coles and Indigospirit stores excluded). Children under the age of 16 must be accompanied by an adult. Event materials may be limited and events are subject to cancellation or change without notice. |
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No purchase necessary. Contest open April 25 – May 31, 2017 ("Contest Period. Open to residents of Canada, excluding the Province of Quebec, who are: (i) age of majority or older; and (ii) a registered Instagram, Facebook and/or Twitter account holder. Limit: one entry per unique upload of a photo. Three (3) prizes available to be won, each consisting of one (1) $150 Indigo gift card, one (1) Read the North tote bag, three (3) books (ARV $250) (the "Prize"). Limit: one Prize per person. To enter during the Contest Period: entrants must upload one (1) eligible photo of their #ReadTheNorth moment to their Instagram, Facebook and/or Twitter feed, follow @chaptersindigo, use hashtags #ReadTheNorth and #Contest, and tag @chaptersindigo. Winners to be selected via a random draw on June 1, 2017. Odds of winning depend on number of eligible entries received during Contest Period. Mathematical skill testing question required. For full contest rules visit indigo.ca. |
SOURCE Indigo Books & Music Inc.
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