Canada NewsWire
TORONTO, May 25, 2021
Havana Club launches Cuban Smoky in Canada
TORONTO, May 25, 2021 /CNW/ - Havana Club has introduced its first smoky rum to its range of award-winning premium rums, with Havana Club Cuban Smoky. The launch is expected to appeal to rum enthusiasts and whisky drinkers searching for a new and smooth offering that elevates the Cuban rum experience even further.
Havana Club Cuban Smoky is a smooth dark rum part aged in Islay whisky barrels, a distinctive aging process that creates more body, power and complexity in the bottle. The result is an intense, powerful and dark premium rum with a sophisticated smoky flavor.
Cuban Smoky made its Canadian debut this month in Ontario and British Columbia, and will be rolling out in Quebec starting June.
"We have a new kid on the block and it is bringing the smoke," says Aurelie Goffinet, Brand Manager. "Cuban Smoky is the first of its kind in the Canadian market, the intense brother of Havana Club 7, and it is shaking up the rum shelves in the liquor store."
Havana Club Cuban Smoky is a darkly vibrant deep amber colour that is well-balanced and light on the nose with notes of dried fruit and delicate smokiness. But it is distinctive-yet-smooth on the palate, with a smoky flavour that features a gentle sweetness of cocoa and dark chocolate, followed by a lingering dry spiciness. The finish is half dry, balanced and elegant.
It is slated to retail at $42.45.
Roy Woods, a Canadian singer, rapper, and songwriter, has been named as the official Havana Club brand ambassador in Canada. With rum tied to his Caribbean roots, Roy Woods is bringing all the smoke in the upcoming Cuban Smoky campaign and partnership with Havana Club. He is signed to OVO Sound, the record label co-founded by rapper Drake. His music has garnered stellar reviews, with hit songs placed on Billboard's Top R&B/Hip Hop charts.
With its distinctive and unique flavour profile, Cuban Smoky is great on its own over ice, where you can enjoy all the smoky notes in the rum, or to add an unexpected smoky twist to a longer cocktail. Our top drink suggestions:
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian manufacturer, marketer and distributor of spirits and wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser's®, Lot 40®, and Pike Creek® Canadian whiskies, Lamb's® rum, Polar Ice® vodka, McGuinness® liqueurs, Ungava® gin, Cabot Trail® maple-based liqueurs and Chic Choc® Spiced rum, and Foreign Affair® wines. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal®, The Glenlivet® and Ballantine's® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Wyndham Estate®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedIn, Instagram, or Twitter.
SOURCE Corby Spirit and Wine Communications
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