Greenleaf Foods, SPC, owner of leading plant-based brand Field Roast Grain Meat Co™ (“Field Roast”), announced today that its Chao Creamery dairy-free cheese line is expanding. In addition to new plant-based slice flavors like Smoked Original Slices and Spicy Original Slices, Chao Creamery now delivers a Creamy Original Block, Creamy Original Shreds and Mexican Style Blend Shreds.
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In addition to new plant-based slice flavors like Smoked Original Slices and Spicy Original Slices, Chao Creamery now delivers a Creamy Original Block, Creamy Original Shreds and Mexican Style Blend Shreds. (Photo: Business Wire)
“We took the fan-favorite Chao Creamery Creamy Original and expanded it into new flavors and forms that give consumers even more flavor potential in the kitchen,” said Dan Curtin, President of Greenleaf Foods. “These products are unlike anything else that exists in the dairy-free cheese category. It’s a taste that only Chao can deliver!”
The pace of growth in the plant-based cheese category has been growing significantly in recent years, with a future potential of $1.69B.1 Unlike other plant-based cheese products that mimic popular mainstream dairy cheese flavors like cheddar, mozzarella and American, Chao products are coconut-based and made with a special fermented tofu ingredient that provides an unmatched buttery, umami bite.
Field Roast’s Chao Creamery Creamy Original is the #1 selling plant-based cheese slice variety in U.S retail, growing 30 percent year-over-year.2 The new Chao varieties include:
In the coming weeks, the new Chao Creamy Original Shreds will start rolling onto shelves at more than 1,000 Walmart locations and will be available at Kehe and UNFI. Meijer, Hannaford, Food Lion and other U.S. retailers are expected to start carrying the items later this year, with an estimated retail price of $5.99. Prices may vary by location.
For more information on Field Roast, visit fieldroast.com and follow @FieldRoast on Facebook, Instagram and YouTube.
About Greenleaf Foods, SPC
Greenleaf Foods, SPC, is transforming plant-based protein with a wide array of delicious and innovative products that satisfy consumers interested in adding protein variety to their diets. Our leading brands include Lightlife® (“Lightlife”) and Field Roast Grain Meat Co.™ (“Field Roast”). Together, these brands are delighting loyal, longtime fans and enticing new ones who never knew plant-based protein could taste so good. The Lightlife and Field Roast portfolios feature nearly 50 products and represent a leading market position in the refrigerated, plant-based protein category in the U.S. Greenleaf Foods, SPC is a wholly owned, independent subsidiary of Maple Leaf Foods Inc. (TSX:MFI).
1 Source: IRI Total US MULO L52wks End 2/23/20, SPINS Total US MULO+Natural|L52wks end 2/23/20
2 Source: SPINS Total US MULO+Natural L52wkd end 8/9/20
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Nicole Pierce, [email protected] or 312-838-2610