TORONTO, ON--(Marketwired - July 22, 2016) - Technology and data company Engagement Labs (TSX VENTURE: EL), creator of TotalSocial^™, the world's first tool to combine in-depth social listening data with comprehensive offline conversation measurement to produce the TotalSocial score, has secured a new contract subscription with a global technology company focused on music, apps and content.

"Understanding and reaching key demographics is always a challenge for brands. With all the 'noise' surrounding consumers day-to-day, even the biggest, most well-known companies need to look for new and innovative ways to attract consumers to their brand, encourage interaction with their content and drive commercial activity," said Bryan Segal, CEO at Engagement Labs.

Engagement Labs' deep background in data and innovation allowed the global technology leader to understand and activate their core millennial target audience in an authentic way to truly have an impact. Engagement Labs' expertise in developing unique insights to activate audiences with talkable messages online and offline has driven successful results in increasing consumer interactions with the brand.

About Engagement Labs

Engagement Labs (TSX VENTURE: EL) is the world's first TotalSocial^™ company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the social impact of conversations happening around a brand and industry -- both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. Engagement Labs' TotalSocial measurement solutions provides brands with unique data fuelled insights and powerful analytics to understand online and offline social impact and drive business results.

Engagement Labs has a suite of proprietary tools including, TotalSocial an industry first conversation mapping system for companies to understand online and offline social data in a single integrated score. eValue^™ Analytics is the global benchmarking tool for social media scoring offering real-time analysis to measure a brand's social media performance. TalkTrack^® is the only data system to measures the totality of word of mouth. Engagement Labs maintains offices in Canada -- Toronto, ON and Montreal, QC, U.S. -- New Brunswick, NJ, and UK -- London. To learn more visit www.engagementlabs.com / www.kellerfay.com / www.totalsocial.com