Study shows that Canadians want to prepare a meal that creates holiday memories, but don't want to miss out on the special moments

BRAMPTON, ON, Nov. 19, 2018 /CNW/ - The holidays are approaching and although it's the most magical time of the year, it can also be the most stressful one.  With almost half* of Canadians preparing to entertain 10 or more people this holiday season, Canadians can find themselves struggling to balance the time spent in the kitchen making meals, with the time spent with family and friends, making memories.

Hosting these gatherings can take a lot of time and energy. According to a recent survey conducted by President's Choice® (PC®)*, 62 percent of Canadians would rather spend less time prepping, and more time enjoying.  Now more than ever, we want our holiday meals deliciously simple.

"We know Canadians are looking to the President's Choice® brand to help them make meals and memories this holiday season," says Kathlyne Ross, Vice President of Product Development and Innovation at Loblaw Companies Limited.  "The PC® Insiders Collection™ does just that with mouthwatering morsels, like our new PC® Meringata, that are simple to prepare and guaranteed to be crowd-pleasers at any party."

Canadians look to President's Choice®, one of Canada's most trusted brands, for something new to serve and enjoy over the holidays.  This year there is a wide variety of new products, as well as a collection of seventeen Must-Try and Must-Have items that compose the PC® Insiders Collection™.  From delicious appetizers that you pop in the oven to sweet treats that you simply place on a platter, there are many easy to serve options to serve your guests, allowing more time for the things that really matter.

For more information about the new PC® Insiders Collection™ line of products and all of the recipes to make holiday entertaining easy for every occasion, visit pc.ca/insiders.

President's Choice® products are available at Loblaw stores including: Loblaws®, Real Canadian Superstore®, Zehrs®, No Frills®, Maxi®, Provigo® and other locations across Canada.

Website: pc.ca
Facebook: President's Choice
Twitter & Instagram: @PresChoice #PCInsidersCollection

About Loblaw Companies Limited:
Loblaw Companies Limited is Canada's food and pharmacy leader, with almost 200,000 full and part-time employees working in more than 2,400 corporate, franchised and Associate-owned locations in communities across the country. Loblaw is proud to serve millions of Canadians each week with a wide range of products, including grocery, pharmacy, health and beauty, no-fee financial services, apparel, general merchandise, and wireless mobile products and services.

Loblaw delivers on its purpose – Live Life Well – by providing its customers with convenient locations, more than 1,050 grocery stores that span the value spectrum from discount to specialty, full-service pharmacy at more than 1,800 locations, and leading consumer brands including Life Brand®, no name®, President's Choice® and Joe Fresh®.

About the President's Choice Survey:

From October 17^th to October 18^th 2018 an online survey of 1,525 randomly selected Canadian adults who are Maru Voice Canada panelists was executed by Maru/Blue. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.5%, 19 times out of 20. The results have been weighted by education, age, gender and region (and in Quebec, language) to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

SOURCE Loblaw Companies Limited

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