Dollywood’s Flower & Food Festival Brings Vibrant Spring Fun to the Smokies In 2020

Spring in the Great Smoky Mountains is about to get a little brighter thanks to Dollywood’s inaugural Flower & Food Festival, a vibrant new event that adds another touch of dazzling color to the natural beauty that already surrounds the award-winning theme park.

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Dollywood blooms in spectacular color during the inaugural Flower & Food Festival in 2020. Slated for May 8-June 14, the new festival is just one exciting part of the park's milestone 35th anniversary season. (Photo: Business Wire)

Coinciding with the park’s 35^th anniversary, the first new festival experience at Dollywood since 2006 immerses park guests in the splendor of spring flowers through creative and aromatic displays as well as the freshest food flavors of the spring with delicious and mouth-watering Smoky Mountain cuisine selections. The five-week festival is slated for May 8-June 14.

Dollywood’s Dreamer-In-Chief Dolly Parton loved springtime in the Smoky Mountains as a child and continues to draw inspiration from the beauty of what she calls “God’s Coloring Book.” With nearly half-a-million plants and flowers throughout the park, it will be easy for guests to feel as if they are walking through those pages.

“When I was just a little girl, spring was a wondrous time,” Parton explained. “Everything came to life – flowers bloomed in the meadow near our house, and the Dogwood, red bud and fruit trees blossomed with the sweetest smells. I imagined having my own special field of flowers that were a fragrant home to my favorite animal friends in the woods. Now, my Dollywood becomes that special place with everything made of flowers – I can’t wait to share it with everyone just in time for our 35^th season!”

Dollywood’s Flower & Food Festival brings Dolly’s dreams to life in an all-new way with floral displays that bloom in a kaleidoscope of colors. In partnership with internationally-acclaimed Mosaicultures flower sculpting team, a multitude of flowers come to life throughout Dollywood as Smoky Mountain turtles, raccoons, frogs, and black bears. Dolly’s rich influence through song comes alive in blooming topiary tributes to “I Will Always Love You” with a floral heart umbrella and to “Coat of Many Colors” with a brilliant butterfly and a marvelous scenic sculpture of her mother sewing the priceless garment. Just like Dolly, these topiaries are larger than life – measuring 10-15 feet tall – and each spring sculpture offers a variety of colors and flowers.

The festival takes its blooms and brilliance throughout Dollywood, starting with photo opportunities before guests step foot through the turnstiles. Once in the park, the Showstreet area of Dollywood becomes a colorful shower of flowers – literally! Guests quickly find themselves under an “Umbrella Sky” with hundreds of multi-colored umbrellas dancing above their heads. “This gives all new meaning to one of my favorite sayings – ‘If you want the rainbow, you gotta put up with the rain,’” Parton said. “With these umbrellas, it’s sure to be a sunshine kind of day no matter what!”

Flit and Flutter, the colorful characters from Wildwood Grove, venture throughout the park for special meet and greet experiences and photo opportunities during this new event. Special “Instagramable” photo locations and interactive activities allow families to capture special memories that will live on long after the festival flowers bloom.

The colorful splendor created by an artful array of flowers and plants is accented by the delicious dishes of spring’s freshest tastes for a mouth-watering festival of flavors. Dollywood’s team of culinary experts dug deep into the traditions of Southern and Smoky Mountain cuisine to plant tantalizing tastes sure to take root on the list of favorite foods for every festival visitor.

The fragrant smells of flowers and food are sure to become a guest favorite when this new festival is the main course for Dollywood visitors in spring 2020. Every member of the family should have their 2020 Dollywood season pass early, because it’s going to be an anniversary celebration no one will want to miss! For more information about Dollywood—the Golden Ticket winner for the Best Guest Experience of any theme park in the world—visit Dollywood.com, call 1-800-DOLLYWOOD or download the Dollywood App.

About The Dollywood Company: A highly-awarded and widely-recognized leader in the amusement industry, The Dollywood Company consists of the 150-acre Dollywood theme park; the 35-acre Dollywood’s Splash Country; Dollywood’s DreamMore Resort and Spa; and Dollywood’s Smoky Mountain Cabins. As unique as its namesake and owner Dolly Parton, Dollywood is the 2010 Applause Award winner, the theme park industry’s highest accolade; winner of more than 35 Golden Ticket Awards; and recipient of 26 Brass Ring Awards for Live Entertainment (more than any other theme park in the world). The park is located near Great Smoky Mountains National Park, and has been named a top three US theme park by USA Today on multiple occasions. Dollywood is open nine months a year (mid-March through early January) and offers rides and attractions, shows, and crafters authentic to the East Tennessee region. Dollywood’s Splash Country, recognized by the Travel Channel and TripAdvisor as one of the country’s most beautiful water parks and named 2009’s Must-See Waterpark by the International Association of Amusement Parks & Attractions, operates from mid-May to Labor Day. Dollywood’s DreamMore Resort and Spa, which received the 2017 Certificate of Excellence from TripAdvisor, provides guests spectacular mountain views and family-friendly amenities next door to Dollywood theme park and Dollywood’s Splash Country. Dollywood’s Smoky Mountain Cabins offers luxurious cabin accommodations overlooking Dollywood. For more information, call 1-800-Dollywood or visit dollywood.com. Operating days and hours vary.

For B-roll, photography and more information, visit the Dollywood Media Room at http://www.dollywood.com/Media/Media-Room.

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Pete Owens: Vice President of Marketing and Public Relations, (865) 428-9486, (865) 755-7972 or [email protected]
Wes Ramey: Senior Public Relations Manager, (865) 428-9484, (865) 640-3805 or [email protected]
Ellen Liston: Senior Publicist, (865) 428-9629, (865) 919-7001 or [email protected]
Amber Davis: New Media and Digital Publicist, (865) 428-9601, (865) 591-1002 or [email protected]
Jennifer Webb: Publicist, (865) 428-9660, (865) 323-7584 or [email protected]