Do You Dare? BURGER KING® Restaurants and the CHEETOS® Brand Introduce Flamin’ Hot® Mac n’ Cheetos™

BURGER KING® restaurants and the CHEETOS® brand are introducing the next big portable snack mashup, new Flamin’ Hot® Mac n’ Cheetos™. The snack is a combination of creamy mac n’ cheese coated with the flavor of crunchy Flamin’ Hot® CHEETOS® cheese snacks. The spicy twist on classic mac n’ cheese is being offered November 30 for a limited time at participating BURGER KING® restaurants.

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Do You Dare? BURGER KING® Restaurants and the CHEETOS® Brand Introduce Flamin' Hot® Mac n' Cheetos™ (Photo: Business Wire)

The launch follows the success of Mac n’ Cheetos™, which were introduced as a limited time only menu item in June 2016. This cheesy treat is perfect as an on-the-go snack and pairs well with any BURGER KING® restaurants menu item.

“We know our guests loved our creamy Mac n’ Cheetos™ and we heard their requests for a Flamin’ Hot® version,” said Alex Macedo, President, North America, for the BURGER KING® brand. “We accepted the dare to reinvent this favorite limited time only menu item now covered with that crispy, spicy Flamin’ Hot® CHEETOS® flavor we can’t get enough of.”

“Our fans had such a great reaction to Mac n’ Cheetos that we’re excited to bring a new version with Flamin’ Hot® Mac n’ Cheetos™,” said Rich Blazevich, senior director of marketing at Frito-Lay North America. “We look forward to hearing the responses from fans who’ve dared to try this new item!”

Flamin’ Hot® Mac n’ Cheetos™ come in an order of five pieces at the recommended price of $2.69 and will be available for a limited time at participating BURGER KING® restaurants.

About BURGER KING^®

Founded in 1954, the BURGER KING^® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER^®, the BURGER KING^® system operates more than 15,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING^® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING^® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world's largest quick service restaurant companies with more than $27 billion in system-wide sales and over 23,000 restaurants in more than 100 countries and U.S. territories. To learn more about the BURGER KING^® brand, please visit the BURGER KING^® brand website at www.bk.com or follow us on Facebook and Twitter.

About Cheetos

CHEETOS® is one of many Frito-Lay brands in North America - the $14 billion convenient foods business unit of PepsiCo (NYSE:PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Cheetos by visiting www.facebook.com/Cheetos.

View source version on businesswire.com: http://www.businesswire.com/news/home/20171129005248/en/

ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan, 212-230-1800
[email protected]
[email protected]
or
PEPSICO, INC., FRITO-LAY NORTH AMERICA
Joan Cetera, 972-334-3694
[email protected]