Canada NewsWire
TORONTO, May 4, 2020
While the majority remain confident their business could recover after the crisis, one-in-three worry about the viability of their business over the next year
TORONTO, May 4, 2020 /CNW/ - A new CIBC study finds that the majority (81 per cent) of Canadian small business owners say COVID-19 has negatively impacted their operations, and many (32 per cent) worry about the viability of their business over the next year. However, optimism for the longer term remains strong with most business owners (76 per cent) confident they can rebound after the crisis. The majority (85 per cent) agree the uncertainty of how long COVID-19 measures will last is currently the hardest aspect to manage.
The COVID-19 pandemic has had an unprecedented impact on the Canadian economy. Many business owners (54 per cent) say sales have dropped, and an additional 28 per cent have had to temporarily shut down operations altogether. Most have made significant changes to weather the crisis, including reducing operating expenses (34 per cent), dipping into savings (29 per cent), laying off staff (25 per cent) and applying for more credit (15 per cent). Close to one-in-three (29 per cent) feel it will take a year or two to get back to pre-COVID business volumes.
"It's clear that entrepreneurs still believe in their opportunity to grow over the longer term, but are facing significant issues right now that are leading some to question if they can sustain their business long enough to move into recovery mode," says Laura Dottori-Attanasio, Senior Executive Vice-President and Group Head, Personal and Business Banking, CIBC. "Seeking the right guidance and advice can help businesses restructure their finances to weather the current circumstances, and plan for the future as the situation evolves."
Cash flow and business volumes are major concerns, with half of business owners (52 per cent) citing reduced customer demand for products and services, and one-in-five (21 per cent) concerned they may not be able to pay staff. Owners are searching for ways to improve, with 52 per cent trying to reduce debt levels, 44 per cent looking for more credit to support operating capital and 39 per cent seeking cash management and advice.
A number of businesses may diversify or pivot to endure through the crisis. Many (45 per cent) are seeking ways to use the current environment as an opportunity to meet a new need, however a large number (74 per cent) say their business is not currently equipped to sell or service online.
Business owners should consider three key areas of focus as part of a plan to manage through the near term economic challenges posed by the COVID-19 pandemic:
For business owners looking to pivot or upskill, opportunities include accelerating digital commerce and interaction capabilities, re-evaluating supply channels to optimize cost, and evolving business models by re-thinking distribution channels or changing billing services.
Other poll findings:
CIBC experts share their tips and advice to help business owners manage through the COVID-19 crisis in a new podcast here.
About CIBC
CIBC is a leading Canadian-based global financial institution with 10 million personal banking, business, public sector and institutional clients. Across Personal and Business Banking, Commercial Banking and Wealth Management, and Capital Markets businesses, CIBC offers a full range of advice, solutions and services through its leading digital banking network, and locations across Canada, in the United States and around the world. Ongoing news releases and more information about CIBC can be found at www.cibc.com/en/about-cibc/media-centre.html.
Disclaimer
From April 17th to April 21st 2020 an online survey of 1,020 Canadian Small Business Owners who are Maru Voice Business Canada panelists was executed by Maru/Blue on behalf of CIBC. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 3.1%, 19 times out of 20. Discrepancies in or between totals are due to rounding.
SOURCE CIBC
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