"Les petits mercis de Couche-Tard" will bring little moments of joy to Quebecers during these difficult times.

LAVAL, QC, April 9, 2020 /CNW Telbec/ - Following March 19th's offer of free coffee and tea to healthcare workers and first responders, to which Polar Pop was later added, Couche-Tard is launching today a new initiative to recognize all those who are keeping our communities going and help us get through the crisis, the ones we call our hard working heroes. This initiative is moved by a desire to pay it forward.

"Les petits mercis de Couche-Tard" will highlight the contribution of all the workers providing essential services: truck drivers, delivery drivers, volunteers, convenience store employees, etc. Available on the company's mobile application and microsite, the initiative will give Quebecers the opportunity to say thank you to these important people by sending them a virtual coupon redeemable for a free drink (coffee, tea, Polar Pop, Sloche or Favourites water) or snack (Favourites nuts or chips).

The process for "Les petits mercis de Couche-Tard" is simple:

• The person visits Couche-Tard's application or website and enters the contact information of the person to whom they wish to send the thank you. The person receives a text message from Couche-Tard with a clickable link to redeem a free product from the available options.
• The products must be claimed in store and the offer will remain valid for 14 days (each virtual coupon has an expiry date).
• The offer is also available in participating Circle K stores across the country. 

The company is launching this special initiative to build stronger bonds between Quebecers in these difficult times, when recognizing each other is precious and much appreciated. 

About Couche-Tard

Alimentation Couche-Tard is the leader in the Canadian convenience store industry. In the United States, it is the largest independent convenience store operator in terms of the number of company-operated stores. In Europe, Couche-Tard is a leader in convenience store and road transportation fuel retail in the Scandinavian countries (Norway, Sweden and Denmark), in the Baltic countries (Estonia, Latvia and Lithuania), as well as in Ireland, and has an important presence in Poland.

In addition, under licensing agreements, more than 2,380 stores are operated under the Circle K banner in 15 other countries and territories (Cambodia, China, Egypt, Guam, Honduras, Hong Kong, Indonesia, Jamaica, Macau, Mexico, Mongolia, New Zealand, Saudi Arabia, the United Arab Emirates and Vietnam), which brings the worldwide total network to more than 14,800 stores. https://www.couche-tard.com/

SOURCE Alimentation Couche-Tard Inc.

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