Canadians Celebrate Time-honoured Treat on Saturday, January 19

Snack-lovers also Treated to Special Contest through Uber Eats

TORONTO, Jan. 14, 2019 /CNW/ - (TSX: CGX) – This Saturday, January 19, Cineplex invites movie-lovers across the country to "pop" in to their local theatre and indulge in a serving of their favourite buttery snack…for FREE! In celebration of National Popcorn Day, over 9 million SCENE card holders can enjoy yet another perk of their membership with a complimentary bag of Cineplex's famous popcorn.

To take advantage of this delicious deal, SCENE members can visit any one of Cineplex's 165 theatres from coast-to-coast and scan their membership card or barcode on the SCENE app at the concession counter. The offer is valid for one small bag of popcorn per SCENE member and cannot be combined with any other concession offers, combos or promotions. For more information, guests can visit Cineplex.com.

"Indulging in a bag of Cineplex popcorn is an essential part of the movie-going experience and what better way to recognize this fun day than with a free serving of our time-honoured treat," said Sarah Van Lange, Executive Director of Communications, Cineplex. "As part of this year's extended celebration, snack-lovers can also look forward to an additional treat we are offering through our partnership with Uber Eats!"

All of this week, Uber Eats customers who purchase Cineplex concessions using the promo code "POPCORNDAY" will be entered to win free popcorn for a whole YEAR! The lucky winner will receive a Cineplex gift card which can be used at any of its 165 theatres. To find out which Cineplex theatres offer delivery through Uber Eats, simply download the Uber Eats app and enter the name of your city. More information on the contest is available HERE.

Canadians are also encouraged to engage in National Popcorn Day and share over social media using the hashtag #NationalPopcornDay, as well as on Cineplex's social channels on Facebook (Facebook.com/Cineplex), Twitter (@CineplexMovies) and Instagram (@CineplexMovies).

Cineplex Popcorn Fast Facts:

• Last year, Cineplex served more than 200 million kernels of popcorn on National Popcorn Day
  
• This year, Cineplex anticipates serving more than 300 million kernels of popcorn on National Popcorn Day
  
• It was not until talking pictures became popular in 1927 that movies suddenly became an event, complete with street vendors, some of whom sold popcorn. Audiences immediately took to the now-classic snack and the rest is history
  
• Cineplex has a signature popcorn recipe exclusive to its theatres for the perfect mix of salty, buttery, fluffy goodness
  
• Popcorn comes in two shapes: 'snowflake' and 'mushroom.' 'Snowflake' popcorn is light and fluffy and served hot and fresh in Cineplex theatres. 'Mushroom' popcorn is round and compact to hold specialty toppings and is used in Cineplex's gourmet-inspired Poptopia
  
• Cineplex pops roughly 29 billion popcorn kernels over the course of a year. If laid end-to-end, that's enough popcorn to:
  
  
• Climb the CN Tower in Toronto (ON) nearly one million times
  
• Climb the Calgary Tower in Calgary (AB) nearly three million times
  
• Climb the Peace Tower in Ottawa (ON) nearly six million times
  
• Climb the Notre-Dame Basilica in Montreal (QC) over nine million times
  
• Pass Confederation Bridge in Prince Edward Island over 42,000 times
  
• If you laid popcorn kernels end-to-end from coast-to-coast beginning at Cineplex's theatre in St. John's (NFLD) and ending at its theatre in Victoria (BC), it would take more than 373 million popped kernels to span the distance

About Cineplex
A leading entertainment and media company, Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. As Canada's largest and most innovative film exhibitor, Cineplex welcomes 70 million guests annually through its circuit of 165 theatres across the country. Cineplex also operates successful businesses in digital commerce (CineplexStore.com), food service, alternative programming (Cineplex Events), cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media), amusement solutions (Player One Amusement Group) and an online esports platform for competitive and passionate gamers (WorldGaming.com). Additionally, Cineplex operates a location based entertainment business through Canada's newest destination for 'Eats & Entertainment' (The Rec Room), and will also be opening new complexes specially designed for teens and families (Playdium) as well as exciting new sports and entertainment venues across Canada (Topgolf). Cineplex is a joint venture partner in SCENE, Canada's largest entertainment loyalty program.

Proudly recognized as having one of the country's Most Admired Corporate Cultures, Cineplex employs approximately 13,000 people in its offices across Canada and the United States. To learn more visit Cineplex.com or download the Cineplex App.

SOURCE Cineplex

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