Strong Results From Diversified Businesses Drive Record Total Revenue For The Quarter

TORONTO, Nov. 14, 2019 /CNW/ - (TSX: CGX) - Cineplex Inc. ("Cineplex") today released its financial results for the three and nine months ended September 30, 2019. Unless otherwise specified, all amounts are in Canadian dollars.

Third Quarter Results

 

Year to Date Results

 

 

"Cineplex reported a strong third quarter with growth across all businesses, resulting in record total revenue of $418.4 million, up 8.3% and adjusted EBITDAaL of $62.3 million, up 21.2% compared to the prior year," said Ellis Jacob, President and CEO, Cineplex.

Recognizing the quarter's strong film slate, theatre attendance increased 1.8%. This, combined with third quarter records for both BPP of $10.16 and CPP of $6.68, resulted in a 2.6% increase in box office revenue and an 8.9% increase in theatre food service revenue. Media revenue increased 30.6% with growth in both cinema advertising and digital place-based media revenue; and amusement revenue increased 8.0% as a result of increased route revenue and growth within our location-based entertainment venues.

Key accomplishments during the quarter included opening the first reinvented Playdium 2.0 entertainment complex in Brampton, Ontario, adding Canada's second 4DX auditorium at Scotiabank Theatre Chinook in Calgary, Alberta, and announcing CDM's partnership with AMC to deploy, manage and enhance a digital signage network at approximately 630 locations across the United States. Also during the quarter, Cineplex initiated a review process of WorldGaming Network, engaging a third-party adviser to identify a strategic equity partner to further develop the online esports business.

Looking ahead, I am encouraged by the positive results from across our businesses as we further execute our diversification strategy, build scale and achieve more meaningful growth for the future."

KEY DEVELOPMENTS IN THE THIRD QUARTER OF 2019

The following describes certain key business initiatives undertaken and results achieved during the third quarter of 2019 in each of Cineplex's core business areas:

FILM ENTERTAINMENT AND CONTENT

Theatre Exhibition

• Reported third quarter box office revenues of $177.9 million, an increase of $4.6 million (2.6%) from $173.3 million reported in the prior year period due to a 1.8% increase in the theatre attendance and growth in BPP.
• BPP was $10.16, a third quarter record for Cineplex, $0.09 (0.9%) higher than $10.07 reported during the prior year period.
• Opened Canada's second 4DX auditorium at Scotiabank Theatre Chinook in Calgary, Alberta.
• Announced plans for a new Cineplex VIP Cinemas at Royalmount in Montreal, Quebec, which is expected to open in 2022. The VIP Cinemas will include five luxury auditoriums and a fully licensed lounge.

Theatre Food Service

• Reported a third quarter record for theatre food service revenues of $117.0 million, an increase of $9.5 million (8.9%) from the prior year period as a result of the growth in CPP and a 1.8% increase in theatre attendance.
• CPP was $6.68, a third quarter record for Cineplex, $0.43 (6.9%) higher than $6.25 reported during the prior year period.
• Expanded alcohol beverage service to an additional 12 theatres, now totaling 78 (excluding VIP).
• Expanded home delivery options with the addition of a Skip the Dishes pilot program.

Alternative Programming

• Alternative Programming (Cineplex Events) featured live events from André Rieu, the one woman show Fleabag by Phoebe Waller-Bridge and Margaret Atwood's book launch of The Testaments. Feature film events included Anime titles along with documentaries from BTS and the feature Game Changers.
• Cineplex international film program featured several strong performing international films, including Chinese, Hindi, Punjabi and Filipino films with Hello, Love Goodbye becoming the highest grossing Filipino title in Cineplex history.

Digital Commerce

• Online and mobile ticketing represented 31% of total theatre admissions during the third quarter, up from 24% in the prior year period.
• Total registered users for Cineplex Store increased by 43% in the third quarter of 2019 in addition to a 181% increase in device activations as compared to the prior year period.

MEDIA

• Reported third quarter revenues of $43.3 million for total media, an increase of $10.1 million (30.6%) compared to the prior year period.

Cinema Media

• Reported third quarter revenues of $22.6 million, compared to $20.0 million in the prior year period, an increase of 13.0%, primarily due to increases in show-time and pre-show advertising.

Digital Place-Based Media

• Reported an all-time quarterly record for digital place-based media revenues of $20.7 million, an increase of $7.5 million (57.2%) compared to the prior year period due to higher project installation revenues and other digital services revenues.
• Chosen to deploy, manage and enhance AMC theatres' digital network at approximately 630 locations across the United States, including its box office signage, theatre menu boards and other ancillary signage.
  

AMUSEMENT AND LEISURE

Amusement Solutions

• Reported record third quarter revenues of $47.6 million, an increase of $1.9 million (4.2%) over the prior year period as a result of increased route operations revenue.

Location-based

 Entertainment ("LBE")

• Reported third quarter revenues of $19.6 million, an increase of $2.8 million (16.6%) over the prior year period due to two additional locations of The Rec Room as compared to the prior year and one Playdium 2.0 in the current period.
• Opened Canada's first reinvented Playdium 2.0 entertainment complex in Brampton, Ontario on September 16, 2019.
• During the quarter, Cineplex announced plans to open Quebec's first location of The Rec Room at Royalmount in Montreal, Quebec, expected to open in 2022.

Esports

• WGN hosted its second annual Rocket League WGN North American Championship esports tournament. The tournament grand finals took place in August 2019 at FAN EXPO Canada held at the Metro Toronto Convention Centre.
  Cineplex initiated a review process of WGN's online esports business, engaging a third-party adviser to identify a strategic equity partner.
  

LOYALTY

• Membership in the SCENE loyalty program increased by 0.2 million members in the period, reaching 10.1 million at September 30, 2019.
• SCENE celebrated 10 million members with National No Excuses Day on September 27, 2019 offering SCENE members exclusive promotional offers, including half off point redemptions.

OPERATING RESULTS FOR THE THREE AND NINE MONTHS ENDED SEPTEMBER 30, 2019

Total revenues

Total revenues for the three months ended September 30, 2019 increased $32.1 million (8.3%) to $418.4 million as compared to the prior year period. Total revenues for the nine months ended September 30, 2019 increased $37.3 million (3.2%) to 1,221.9 million as compared to the prior year period. A discussion of the factors affecting the changes in box office, food service, media, amusement and other revenues for the period is provided below.

Non-GAAP measures discussed throughout this news release, including adjusted EBITDA, adjusted EBITDAaL, adjusted free cash flow, theatre attendance, BPP, premium priced product, same theatre metrics, CPP, film cost percentage, food service cost percentage and concession margin per patron are defined and discussed in the Non-GAAP measures section of this news release.

Box office revenues

The following table highlights the movement in box office revenues, theatre attendance and BPP for the quarter and the year to date (in thousands of dollars, except theatre attendance reported in thousands of patrons and per patron amounts, unless otherwise noted):

 

 

Third Quarter

 

Box office revenues increased $4.6 million, or 2.6%, to $177.9 million during the period, compared to $173.3 million reported in the third quarter in 2018. The increase was due to a 1.8% increase in theatre attendance to $17.5 million guests and a higher BPP. The 1.8% increase in theatre attendance was due to a stronger film slate in the current period as compared to the prior year. BPP for the three months ended September 30, 2019 was $10.16, a $0.09 increase (0.9%) from the prior year period, setting a third quarter record for Cineplex. This increase was due to price increases in selective markets partially offset by the 5.4% shift away from premium price product.

Year to Date

 

Box office revenues for the nine months ended September 30, 2019 were $523.7 million, a decrease of $18.2 million or 3.4% as compared to the prior year due to the 5.3% decrease in theatre attendance more than offsetting the higher BPP in the current year period compared to the 2018 period.

Cineplex's BPP for the period increased $0.21, or 2.0%, from $10.37 in the prior year period to $10.58 in the current period. This increase was due to price increases in selective markets as compared to the prior year period.

Food service revenues

The following table highlights the movement in food service revenues, theatre attendance and CPP for the quarter and the year to date (in thousands of dollars, except theatre attendance and same theatre attendance reported in thousands of patrons and per patron amounts):

 

 

Third Quarter

Food service revenues are comprised primarily of concession revenues, which includes food service sales at theatre locations and through delivery services including Uber Eats and Skip the Dishes. Food service revenues also include food and beverage sales at LBE venues including The Rec Room and Playdium 2.0. Food service revenues increased $10.0 million or 8.6% mainly as a result of the increase of $9.5 million (8.9%) to $117.0 million in theatre food service revenues, a third quarter record. The increase in theatre food service revenues was due to the 1.8% increase in theatre attendance and CPP which increased 6.9% to $6.68, a third quarter record for Cineplex. Expanded offerings outside of core food service products, including offerings at Cineplex's VIP Cinemas and Outtakes locations and expanded beverage services, have contributed to increased visitation and higher average transaction values, resulting in the record CPP in the period.

Food service revenues from LBE increased $0.5 million (5.8%) compared to the prior year period primarily due to the increase in locations from six in 2018 to nine in 2019.

Year to Date

Food service revenues increased $3.4 million, or 1.0% as compared to the prior year, primarily due to a 4.6% increase in food service revenues from LBE to $26.2 million from the increased locations as compared to the prior year period. Newer locations typically experience higher sales volumes in the first year of operations (honeymoon period) before settling into their expected long-term run-rate levels resulting in a leveling off of results for older locations. Theatre food service revenues increased $2.2 million (0.7%) due to the 6.2% increase in CPP, partially offset by the impact of a 5.3% decrease in theatre attendance. The CPP of $6.70 is the highest Cineplex has reported through the first nine months of a year.

While programs including SCENE offers provided on food service purchases impact CPP, Cineplex believes that this loyalty program drives incremental visits and food service purchases, resulting in higher overall food service revenues.

Media revenues

The following table highlights the movement in media revenues for the quarter and the year to date (in thousands of dollars):

 

Third Quarter

Total media revenues from continuing operations increased $10.1 million (30.6%) to $43.3 million in the third quarter as compared to the prior year period. The increase was primarily due to a $7.5 million (57.2%) increase in digital place-based media to an all- time quarterly record of $20.7 million primarily as a result of increased project installation revenues which included rollouts for new and growth with existing clients. Cinema media increased $2.6 million (13.0%) to $22.7 million as a result of increases in show-time and pre-show advertising.

During the quarter, digital place-based media added 464 new locations (an increase of 3.3% from June 30, 2019) for a total of 14,559 locations as at September 30, 2019.

Year to Date

Total media revenues from continuing operations increased $22.3 million for the nine months ended September 30, 2019 as compared to the prior year period. The increase resulted from a $15.7 million increase in digital place-based media revenues due to higher project installation revenue and a $6.6 million increase in Cinema media due to higher show-time and pre-show theatre advertising.

Year to date, digital place-based media added 1,057 new locations (an increase of 7.8% from December 31, 2018).

Amusement Revenues

The following table highlights the movement in amusement revenues for the quarter and the year to date (in thousands of dollars):

 

Third Quarter

Amusement revenues increased 8.0%, or $4.3 million, to a third quarter record of $58.1 million in the third quarter of 2019 compared to the prior year period. The growth was primarily due to an increase in route revenues from family entertainment centres and theatres in Canada and the United States including growth resulting from the agreement signed with Cinemark in the second quarter of 2018. Amusement revenues from LBE increased 29.1% or $2.4 million compared to the prior year period as a result of the additional locations and virtual reality offerings.

Year to Date

For the year to date period, amusement revenues increased 14.7% or $22.4 million, to $174.8 million compared to the prior year period due to the agreement signed with Cinemark resulting in increased route and distribution revenue and strong growth in revenue from the additional locations of LBE as compared to the prior year period.

Other revenues

The following table highlights the other revenues which includes revenues from the Cineplex Store, promotional activities, screenings, private parties, corporate events, breakage on gift card sales and revenues from management fees for the quarter and the year to date (in thousands of dollars):

 

The quarterly and year to date increases in other revenues from continuing operations are primarily due to higher volume of digital commerce sales.

Film cost

The following table highlights the movement in film cost and the film cost percentage for the quarter and the year to date (in thousands of dollars, except film cost percentage):

 

Third Quarter

Film cost varies primarily with box office revenues and can vary from quarter to quarter usually based on the relative strength of the titles exhibited during the period. This is due to film cost terms varying by title and distributor. Film cost percentage during the third quarter of 2019 was 52.7%, a 0.6% increase from the prior year. Film cost increased $3.5 million or 3.9% as compared to the prior year due to the top films in the third quarter of 2019 having higher settlement rates and making up a larger percentage of box office revenues.

Year to Date

The year to date decrease in film cost expense was due to a combination of the 0.5% decrease in the film cost percentage and the lower box office revenues in the current period compared to the prior year period. The decrease in film cost percentage is attributable to the top films in the current period having lower settlement rates compared to the prior year period.

Cost of food service

The following table highlights the movement in cost of food service and food service cost as a percentage of food service revenues ("concession cost percentage") for both theatres and LBE for the quarter and the year to date (in thousands of dollars, except percentages and margins per patron):

 

Third Quarter

Cost of food service at the theatres varies primarily with theatre attendance as well as the quantity and mix of offerings sold. Cost of food service at LBE venues varies primarily with the volume of guests who visit the location as well as the quantity and mix between food and beverage items sold.

The increase in the theatre cost of food service as compared to the prior year period was primarily due to the higher food service revenues in the third quarter of 2019 and the increase in the theatre concession cost percentage from 20.5% in the prior year period to 21.5% in 2019.

The theatre concession margin per patron increased 5.4% from $4.97 in the third quarter of 2018 to $5.24 in the same period in 2019, reflecting the impact of the higher CPP during the period.

The decrease in LBE cost of food service as compared to the prior year period was due to a 2.1% decrease in LBE food cost percentage from 28.2% in 2018 to 26.9% in 2019. LBE food cost percentage during the quarter decreased as compared to the prior period due to improved cost management.

Year to Date

The increase in the theatre cost of food service as compared to the prior year period was due to an increase in theatre food service revenues and an increase in the concession cost percentage. The theatre concession margin per patron increased from $5.02 in the prior year period to $5.25 in the current period, reflecting the impact of the higher CPP in the current period.

The increase in LBE cost of food service as compared to the prior year period was due to the higher food service revenues resulting from the increased number of locations.

Depreciation and amortization

The following table highlights the movement in depreciation and amortization expenses during the quarter and the year to date (in thousands of dollars):

 

The quarterly decrease of $0.6 million in depreciation of property, equipment and leaseholds from continuing operations was due to the reduction in depreciation resulting from fully depreciated assets more than offsetting the incremental depreciation from investments in amusement and leisure businesses. The year to date increase of $2.3 million was primarily due to the investments in amusement and leisure businesses.

The quarterly and year to date decrease in amortization of intangible assets and other from continuing operations as compared to the prior year periods was due to internally developed software for digital products including the Cineplex mobile app and website platforms, net of the reallocation to amortization of intangible assets from discontinued operations.

The quarterly and year to date increase in depreciation of right-of-use assets from continuing operations was as a result of the adoption of IFRS 16. The right-of-use assets are depreciated over the lease term. The current quarter and year to date expense represents the depreciation charge for the periods.

The quarterly and year to date increase in depreciation and amortization from discontinued operations was primarily due to internally developed software for WGN website platforms.

Loss on disposal of assets

The following table shows the movement in the loss on disposal of assets during the quarter and the year to date (in thousands of dollars):

 

Other costs

Other costs include three main sub-categories of expenses: theatre occupancy expenses, which capture the rent and associated occupancy costs for Cineplex's theatre operations; other operating expenses, which include the costs related to running Cineplex's film entertainment and content, media, as well as amusement and leisure; and general and administrative expenses, which includes costs related to managing Cineplex's operations, including head office expenses. Please see the discussions below for more details on these categories.

The following table highlights the movement in other costs for the quarter and the year to date (in thousands of dollars):

 

Theatre occupancy expenses

The following table highlights the movement in theatre occupancy expenses for the quarter and the year to date (in thousands of dollars) with the prior period presentation revised to provide comparability to the impact of the transition to IFRS 16:

 

 

Third Quarter

Theatre occupancy expenses decreased $34.9 million (65.7%) during the third quarter of 2019 compared to the prior year period. This decrease was primarily due to the impact of the adoption of IFRS 16 partially offset by the impact of non-cash rent in the prior period.

Total theatre occupancy including cash lease payments increased $0.2 million (0.3%) during the third quarter of 2019 compared to the prior year period. This increase was due to the impact of new theatres net of disposed theatres.

Year to Date

For the year to date period, theatre occupancy expenses decreased $104.5 million (66.2%) compared to the prior year due to the impact of the adoption of IFRS 16 partially offset by the impact of non-cash rent in the prior year period.

For the year to date period, theatre occupancy including cash payments increased $1.3 million (0.8%) as compared to the prior year period. The increase was primarily due to the impact of new theatres net of disposed theatres.

Other operating expenses

The following table highlights the movement in other operating expenses during the quarter and the year to date (in thousands of dollars) with the prior period presentation revised and restated to provide comparability to the impact of the transition to IFRS 16 and application of IFRS 5:

 

 

Third Quarter

Other operating expenses during the third quarter of 2019 increased $10.9 million or 7.5% compared to the prior year period. Cineplex incurred higher amusement and leisure costs due to an increase in the number of LBE locations. Media operating expenses increased due to an increase in cinema media volumes and higher digital place-based media project installation revenue as compared to the prior year period. Same theatre payroll expenses increased due to higher business volumes for theatre exhibition and higher minimum wages in Alberta, Quebec and British Columbia.

These increases were partially offset by the cash rent allocated to lease obligations arising upon the adoption of IFRS 16.

Year to Date

For the nine months ended September 30, 2019, other operating expenses increased $30.4 million or 7.0% compared to the prior year period. Cineplex incurred higher amusement and leisure costs due to an increase in distribution sales and route revenue from P1AG and from an increase in the number of LBE venues. Media operating expenses increased due to higher CDM project installation revenue and cinema media volumes as compared to the prior year period. SCENE expenses increased $2.6 million due to the timing of expenses. Other expenses increased due to higher digital commerce business volumes as compared to the prior year period. During the second quarter of 2018, Cineplex recognized business interruption insurance proceeds of $3.7 million, as a result of the fire at Cineplex Seton and VIP in late 2017.

These increases were partially offset by the cash rent allocated to lease obligations arising upon the adoption of IFRS 16.

General and administrative expenses

The following table highlights the movement in general and administrative ("G&A") expenses during the quarter and the year to date, including Share-based compensation costs, and G&A expenses net of these costs (in thousands of dollars) with the prior period presentation revised to provide comparability to the impact of the transition to IFRS 16:

 

Third Quarter

G&A expenses decreased $2.0 million during the third quarter of 2019 compared to the prior year period. In the second quarter of 2018 Cineplex implemented a cost reduction initiative. Costs associated with this initiative decreased by $0.8 million as compared to the prior year. In addition to other cost reductions, G&A costs decreased by $0.4 million due to a decrease in LTIP expense as a result of lower Share prices.

Year to Date

G&A expenses for the year to date period decreased $2.0 million (3.8%) as compared to the prior year period.  The decrease in G&A was primarily due to the $3.9 million reduction in restructuring costs as compared to the prior year period as a result of Cineplex's cost reduction initiative which was implemented in the second quarter of 2018. This was partially offset by a $1.9 million increase in LTIP expense. The increase in LTIP expense was as a result of regular ongoing vesting in the current year and a relatively flat Share price as compared to the impact of higher forfeitures and a decrease in Share price by $2.33 in the prior year.

EARNINGS BEFORE INTEREST, INCOME TAXES, DEPRECIATION AND AMORTIZATION ("EBITDA") (see Non-GAAP measures section of this news release)

The following table presents EBITDA, adjusted EBITDA and adjusted EBITDAaL for the three and nine months ended September 30, 2019 as compared to the prior year periods (expressed in thousands of dollars, except adjusted EBITDAaL margin):

 

Adjusted EBITDAaL for the third quarter of 2019 increased $10.9 million (21.2%) to $62.3 as compared to the prior year period. The increase was due to higher revenues across all businesses. The third quarter records for BPP and CPP, coupled with the increase in theatre attendance resulted in higher box office and theatre food service revenues. Media revenues increased as a result of an all-time quarterly record for digital-placed based media due to increased project installation revenues and an increase in theatre advertising for cinema media. Higher revenues from LBE and P1AG also contributed to the increase for adjusted EBITDAaL. Adjusted EBITDAaL margin, calculated as adjusted EBITDAaL divided by total revenues, was 14.9%, an increase of 1.6% from 13.3% in the prior year period due to higher exhibition and media revenues.

Adjusted EBITDAaL for the nine months ended September 30, 2019 increased $1.0 million, or 0.6%, as compared to the prior year period. The increase was due to the growth in amusement and media revenues which was partially offset by the decline in box office revenues as a result of reduced attendance. Adjusted EBITDAaL margin for the period was 13.8%, a decrease of 0.3% from 14.1% in the prior year period due to lower exhibition revenues and higher contributions from lower margin businesses including amusement and leisure.

ADJUSTED FREE CASH FLOW (see Non-GAAP measures section of this news release)

For the third quarter of 2019, adjusted free cash flow per common share of Cineplex was $0.76 as compared to $0.60 in the prior year period. The declared dividends per common share of Cineplex were $0.45 in the third quarter of 2019 and $0.44 in the prior year period. During the 12 months ended September 30, 2019, Cineplex generated adjusted free cash flow per Share of 3.00, compared to 2.73 in the prior 12 month period. Cineplex declared dividends per Share of $1.77 and $1.71, respectively, in each 12 month period. The payout ratios for these periods were 58.8% and 62.4%, respectively.

NON-GAAP FINANCIAL MEASURES

EBITDA and Adjusted Free Cash Flow

EBITDA and adjusted free cash flow are not measures recognized by GAAP and do not have standardized meanings in accordance with such principles. Therefore, EBITDA and adjusted free cash flow may not be comparable to similar measures presented by other issuers. As a result of the adoption of IFRS 16, Leases on January 1, 2019, new non-GAAP measures including adjusted EBITDAaL and associated adjusted EBITDAaL margin have been introduced to ensure comparability of periods.

EBITDA is calculated by adding back to net income or net loss, income tax expense, depreciation and amortization expense, and interest income from continuing operations. Adjusted EBITDA excludes the change in fair value of financial instrument, loss on disposal of assets, foreign exchange gain, the equity income of CDCP, the non-controlling interests' share of adjusted EBITDA of TG-CPX Limited Partnership, and depreciation, amortization, interest and taxes of Cineplex's other joint ventures and associates. Adjusted EBITDAaL modifies adjusted EBITDA to deduct current period cash rent related to lease obligations. Prior year adjusted EBITDAaL deducts rent previously recognized as a reduction in finance lease obligations, and non-cash rent previously presented as amortization of tenant inducements, rent averaging liabilities, density right and fair-value lease contract liabilities. EBITDA, adjusted EBITDA and adjusted EBITDAaL measure Cineplex's operational performance from continuing operations, and prior year measurements have been restated to exclude discontinued operations accordingly.

Cineplex's management believes that adjusted EBITDAaL is an important supplemental measure of Cineplex's profitability at an operational level and provides analysts and investors with comparability in evaluating and valuing Cineplex's performance period over period. EBITDA, adjusted for various unusual items, is also used to define certain financial covenants in Cineplex's Credit Facilities. Management calculates adjusted EBITDAaL margin by dividing adjusted EBITDAaL by total revenues.

Adjusted free cash flow is a non-GAAP measure generally used by Canadian corporations, as an indicator of financial performance and it should not be seen as a measure of liquidity or a substitute for comparable metrics prepared in accordance with GAAP.

For a detailed reconciliation of net income or net loss to EBITDA, adjusted EBITDA and adjusted EBITDAaL and from cash provided by operating activities to adjusted free cash flow, please refer to Cineplex's management's discussion and analysis filed on www.sedar.com.

Earnings per Share Metrics
Cineplex has presented basic and diluted earnings per share net of this item to provide a more comparable earnings per share metric between the current periods and prior year periods. In the non-GAAP measure, earnings is defined as net income or net loss excluding the change in fair value of financial instrument.

Per Patron Revenue Metrics
Cineplex reviews per patron metrics as they relate to box office revenue and theatre food service revenue such as BPP, CPP, BPP excluding premium priced product, and concession margin per patron, as these are key measures used by investors to value and assess Cineplex's performance, and are widely used in the theatre exhibition industry. Management of Cineplex defines these metrics as follows: 

Theatre Attendance: Theatre attendance is calculated as the total number of paying patrons that frequent Cineplex's theatres during the period.

BPP: Calculated as total box office revenues divided by total paid theatre attendance for the period.

BPP excluding premium priced product: Calculated as total box office revenues for the period, less box office revenues from 3D, 4DX, UltraAVX, VIP and IMAX product; divided by total paid theatre attendance for the period, less paid theatre attendance for 3D, 4DX, UltraAVX, VIP and IMAX product.

CPP: Calculated as total theatre food service revenues divided by total paid total theatre attendance for the period.

Premium priced product: Defined as 3D, 4DX, UltraAVX, IMAX and VIP film product.

Theatre concession margin per patron: Calculated as total theatre food service revenues less total theatre food service cost, divided by theatre attendance for the period.

Same Theatre Analysis
Cineplex reviews and reports same theatre metrics relating to box office revenues, theatre food service revenues, theatre rent expense and theatre payroll expense, as these measures are widely used in the theatre exhibition industry as well as other retail industries.

Same theatre metrics are calculated by removing the results for all theatres that have been opened, acquired, closed or otherwise disposed of subsequent to the start of the prior year comparative period. For the three and nine months ended September 30, 2019 the impact of the five locations that have been opened or acquired and three locations that have been closed or otherwise disposed of have been excluded, resulting in 160 theatres being included in the same theatre metrics.

Cost of sales percentages
Cineplex reviews and reports cost of sales percentages for its two largest revenue sources, box office revenues and food service revenues as these measures are widely used in the theatre exhibition industry. These measures are reported as film cost percentage and concession cost percentage, respectively, and are calculated as follows:

Film cost percentage: Calculated as total film cost expense divided by total box office revenues for the period.

Theatre concession cost percentage: Calculated as total theatre food service costs divided by total theatre food service revenues for the period.

LBE food cost percentage: Calculated as total LBE food costs divided by total LBE food service revenues for the period.

Non-cash rent
Calculated as the total amortization of tenant inducements, rent averaging liabilities, density rights and fair-value lease contract liabilities. This accounting treatment was applicable under IAS 17 in 2018 but not applicable under IFRS 16 in 2019 and onwards.

Certain information included in this news release contains forward-looking statements within the meaning of applicable securities laws. These forward-looking statements include, among others, statements with respect to Cineplex's objectives, goals and strategies to achieve those objectives and goals, as well as statements with respect to Cineplex's beliefs, plans, objectives, expectations, anticipations, estimates and intentions. The words "may", "will", "could", "should", "would", "suspect", "outlook", "believe", "plan", "anticipate", "estimate", "expect", "intend", "forecast", "objective" and "continue" (or the negative thereof), and words and expressions of similar import, are intended to identify forward-looking statements.
By their very nature, forward-looking statements involve inherent risks and uncertainties, including those described in Cineplex's Annual Information Form ("AIF"), Cineplex's management's discussion and analysis ("MD&A") and in this news release. Those risks and uncertainties, both general and specific, give rise to the possibility that predictions, forecasts, projections and other forward-looking statements will not be achieved. Certain material factors or assumptions are applied in making forward-looking statements and actual results may differ materially from those expressed or implied in such statements. Cineplex cautions readers not to place undue reliance on these statements, as a number of important factors, many of which are beyond Cineplex's control, couldcause actual results to differ materially from the beliefs, plans, objectives, expectations, anticipations, estimates and intentions expressed in such forward-looking statements. These factors include, but are not limited to, risks generally encountered in the relevant industry, competition, customer, legal, taxation and accounting matters.

The foregoing list of factors that may affect future results is not exhaustive. When reviewing Cineplex's forward-looking statements, readers should carefully consider the foregoing factors and other uncertainties and potential events. Additional information about factors that may cause actual results to differ materially from expectations and about material factors or assumptions applied in making forward-looking statements may be found in the "Risks and Uncertainties" section of Cineplex's MD&A.

Cineplex does not undertake to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable Canadian securities law. Additionally, we undertake no obligation to comment on analyses, expectations or statements made by third parties in respect of Cineplex, its financial or operating results or its securities. All forward-looking statements in this news release are made as of the date hereof and are qualified by these cautionary statements. Additional information, including Cineplex's AIF and MD&A, can be found on SEDAR at www.sedar.com.

About Cineplex

Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. A leading entertainment and media company, Cineplex welcomes over 70 million guests annually through its circuit of theatres and location based entertainment venues across the country. In addition to being Canada's largest and most innovative film exhibitor, Cineplex also operates successful businesses in digital commerce (CineplexStore.com), food service, alternative programming (Cineplex Events), cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media), amusement solutions (Player One Amusement Group) and an online esports platform for competitive and passionate gamers (WorldGaming Network). Additionally, Cineplex operates location based entertainment complexes specially designed for teens and families (Playdium) as well as Canada's favourite destination for 'Eats & Entertainment' (The Rec Room), and will be opening exciting new sports and entertainment venues across Canada (Topgolf). Cineplex is a joint venture partner in SCENE, Canada's largest entertainment loyalty program.

Proudly recognized as having one of the country's Most Admired Corporate Cultures, Cineplex employs approximately 13,000 people in its offices across Canada and the United States. To learn more visit Cineplex.com or download the Cineplex App.

You are cordially invited to participate in a conference call with the management of Cineplex (TSX: CGX) to review our third quarter. Ellis Jacob, President and Chief Executive Officer and Gord Nelson, Chief Financial Officer, will host the call scheduled for:

Thursday November 14, 2019
 10:00 am Eastern Time

In order to participate in the conference call please dial 647-484-0475, or toll-free from Canada or the U.S. dial 1-888-394-8218 at least ten minutes prior to 10:00 am ET. Please quote the conference confirmation code 6219020 to access the call.

If you cannot participate in a live mode, a replay will be available. Please dial 647-436-0148, or toll-free from Canada or the U.S. dial 1-888-203-1112. The replay passcode is 6219020.

The replay will begin at 1:00 pm ET on Thursday, November 14, 2019 and end at 1:00 pm ET on Thursday, November 21, 2019

Note that media will be participating in listen-only mode.

Cineplex Inc.
Interim Condensed Consolidated Balance Sheets 
(Unaudited)
(expressed in thousands of Canadian dollars)

 

Cineplex Inc.
Interim Condensed Consolidated Balance Sheets … continued
(Unaudited)
(expressed in thousands of Canadian dollars)

 

Cineplex Inc.
Interim Condensed Consolidated Statements of Operations 
(Unaudited)
(expressed in thousands of Canadian dollars, except per share amounts)

 

Cineplex Inc.
Interim Condensed Consolidated Statements of Comprehensive Income
 (Unaudited)
(expressed in thousands of Canadian dollars)

 

Cineplex Inc.
Interim Condensed Consolidated Statements of Changes in Equity 
(Unaudited)
(expressed in thousands of Canadian dollars)
For the periods ended September 30, 2019 and 2018

                                                                                                                              

Cineplex Inc.
Interim Condensed Consolidated Statements of Cash Flows
(Unaudited)
(expressed in thousands of Canadian dollars)

 

Cineplex Inc.
Interim Consolidated Supplemental Information 
(Unaudited)
(expressed in thousands of Canadian dollars)

Reconciliation to Adjusted EBITDAaL

 

Cineplex Inc.
Interim Consolidated Supplemental Information 
(Unaudited)
(expressed in thousands of Canadian dollars, except number of shares and per share data)

Adjusted Free Cash Flow

 

SOURCE Cineplex

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