Charlie's Holdings and nzo Execute Strategic Partnership to Collaborate on Closed Device Pod System

Broadens Pachamama Brand Reach into New International Markets

COSTA MESA, CA / ACCESSWIRE / December 12, 2019 / Charlie's Holdings, Inc. (OTC PINK:CHUC) ("Charlie's" or the "Company), an industry leader in both the premium, nicotine-only, e-cigarette space and the hemp-derived, CBD wellness space, announced today a strategic partnership with nzo, a visionary brand in the vaping industry, that will provide its closed device pod system.

The design of the nzo device is inspired by the lightweight feel and smooth lines of Italian supercars: sleek in look, light and tactile in the hand. There are no buttons or switches - the aim being simplicity. The system is particularly aimed at adult smokers who are seeking a way to quit harmful cigarette smoking but feel vaping has been too complicated to-date.

Charlie's will be supplying its Pachamama line of liquid concentrates- Apple Tobacco, Strawberry Watermelon and Fuji Apple flavors- to be incorporated into nzo's closed device pods. nzo will be manufacturing the liquids for the pods in its dedicated UK factory. In order to meet the high demand of the end consumer, the initial launch will be for 150,000 units.

nzo plans to launch these new and exciting vape flavor pods in the U.K. by mid-January, and it will be launched at The Vaper Expo at the London Olympia held from February 15 to 18, 2020. nzo will leverage its existing distribution and its partner networks, aiming to have products on the shelves of at least 4,000 retail outlets by mid-2020. nzo will be sold across five continents with a particular focus on the Middle East. The plan is to then launch into the European Union, where they will be looking to extend their European distribution networks by targeting France, Germany and Italy.

Brandon Stump, Charlie's Holdings Chief Executive Officer, commented, "We are thrilled to have executed on this strategic partnership with nzo as it enables us to penetrate new markets internationally and does not cannabilize any of our existing sales. nzo is a great fit for us with their stylish, compact and very easy- to-use pod system. We share in the vision of offering consumers a less complicated, portable, no-liquid-spill device with a long battery life, as an alternative to quit smoking cigarettes."

Irshad Kara of nzo, commented, "While we have been seeking to forge additional collaborations with e-liquid providers to enhance our easy-to-use portable vape pod system, we were extremely impressed by the feedback of the great taste of Pachamama's flavors in our device. We are confident our existing sales channels of convenience stores and vape stores, as well as our distribution network will welcome the new flavors. We look forward to the launch in January and the expansion throughout 2020 to additional countries."

About nzo

nzo is a global brand in the vaping industry with a mission to make available an easy to use system to help smokers quit. Its device, a pocket friendly closed pod vaping system, is sleek in look and light and tactile in the hand; inspired by the lightweight feel and smooth lines of Italian supercars. With no buttons or switches the aim is simplicity and so is particularly aimed at smokers that are seeking a way to quit harmful cigarette smoking but feel vaping has to date been too complicated to-date.

For additional information, please visit: https://nzovape.com.

About Charlie's Holdings, Inc.

Charlie's Holdings, Inc. (OTC Pink: CHUC) is an industry leader in both the premium, nicotine-only, e-cigarette space and the hemp-derived, CBD wellness space through its subsidiary companies Charlie's Chalk Dust, LLC and Don Polly, LLC. Charlie's Chalk Dust produces high quality vapor products currently distributed in more than over 90 countries around the world. Charlie's Chalk Dust has developed an extensive portfolio of brand styles, flavor profiles and innovative product formats. Launched in June of 2019, Don Polly, LLC formulates innovative hemp-derived CBD wellness products. Don Polly's high quality CBD products derive from single-strain-sourced hemp extract and high purity CBD isolate crystals.

For additional information, please visit our corporate website at: CharliesHoldings.com and our branded online websites: CharliesChalkDust and EnjoyPachamama.

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SOURCE: Charlies Holdings, Inc.