BURGER KING® Restaurants Introduce New SOURDOUGH KING™ and Asks America – Is It a Burger or a Sandwich?

BURGER KING® restaurants are adding the sourdough bun to their iconic menu while launching a debate that could last for the ages. Starting today at participating restaurants nationwide, Americans can enjoy new menu items on the new toasted sourdough bun; the SOURDOUGH KING™ and the BREAKFAST SOURDOUGH KING™ collection.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180329005089/en/

BURGER KING® RESTAURANTS INTRODUCE NEW SOURDOUGH KING™ AND ASKS AMERICA - IS IT A BURGER OR A SANDWICH? (Photo: Business Wire)

Is the SOURDOUGH KING™ a burger or a sandwich? BURGER KING® restaurants invited guests to their restaurant to help the King decide. The Debate video can be viewed on YouTube.com/BurgerKing.

BURGER KING® restaurants wants to hear what all guests think. Once guests have decided if the SOURDOUGH KING™ is a burger or a sandwich, they can tweet @BurgerKing with either #teamburger or #teamsandwich, or participate in a voting poll on Burger King’s social channels.

The new SOURDOUGH KING™ is made with more than ½ lb.* of legendary, flame-grilled 100% beef, melted American cheese, crispy bacon, freshly sliced onions & creamy signature sauce. The new offering keeps the iconic ingredients of BURGER KING® restaurants’ flame-grilled burgers, and adds a fresh new flavor with the toasted sourdough bun.

For breakfast, the BREAKFAST SOURDOUGH KING™ collection is the best way to start the morning, with a choice of savory sizzling sausage, thick cut naturally smoked bacon, or sweet black forest ham, served with warm fluffy eggs and two helpings of melted American cheese all on a soft toasted sourdough bun.

The new SOURDOUGH KING™ is available for a recommended price of $5.99 and the BREAKFAST SOURDOUGH KING™ collection for a recommended price of $3.69 each at participating restaurants.

*Weight based on pre-cooked patties.

About BURGER KING®

Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 15,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:Burger King Corporation), one of the world's largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook and Twitter.

View source version on businesswire.com: https://www.businesswire.com/news/home/20180329005089/en/

ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan, 212-230-1800
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