BURGER KING® Launches the PHILLY CHEESE KING® Nationwide Except at One Restaurant in Philadelphia

At BURGER KING® restaurants, we are always looking to expand our culinary creativity to continue to surprise our guests. That’s why, after finding the fundamental flaw in the traditional Philly Cheesesteak, we decided to launch the PHILLY CHEESE KING® burger.

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BURGER KING® Launches the PHILLY CHEESE KING® Nationwide Except at One Restaurant in Philadelphia (Photo: Business Wire)

BURGER KING® is bringing their flame grilling expertise to the traditional Philly cheesesteak recipe. The brand created this innovation based on the classic recipe, using more than half pound* of flame-grilled 100% beef, caramelized onions and American Cheese.

Despite taste test approvals from Philadelphians, one restaurant in Philadelphia opted out of selling it completely to honor the traditional recipe. So, on October 25, the PHILLY CHEESE KING® will not be sold at the BK® restaurant located at 15 S 8th St, Philadelphia, PA 19106 until otherwise overturned by the BURGER KING® brand.

The PHILLY CHEESE KING® will be available at participating BURGER KING® restaurants for a limited time beginning October 25 at a recommended price of $5.99.

*Weight based on pre-cooked patties.

About BURGER KING^®

Founded in 1954, the BURGER KING^® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER^®, the BURGER KING^® system operates more than 15,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING^® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING^® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world's largest quick service restaurant companies with more than $27 billion in system-wide sales and over 23,000 restaurants in more than 100 countries and U.S. territories. To learn more about the BURGER KING^® brand, please visit the BURGER KING^® brand website at www.bk.com or follow us on Facebook and Twitter.

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ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan, 212-230-1800
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