The "Behind the Bathroom Door: A Study of Bathroom Habits & Behaviours, 2018" report has been added to ResearchAndMarkets.com's offering.
As an industry, how much do we really know about what goes on behind the bathroom door?
Consumers show concern for environmental issues and yet we are using more water in our bathrooms than ever before. Could it be that in the privacy of our own bathroom, we are unaware of the amount of water we really use?
Our 7-day confidential diary study, followed 50 householders as they undertook various bathroom tasks and reported back on a daily basis. The huge amount of data gathered throughout the study throws light on our private bathroom routines and behaviors and highlights the amount of water that could potentially be saved through greater awareness and less wasteful bathroom habits.
The research also gives a true insight into the real needs and requirements for our bathroom spaces, and the strong desire we all have to create a functional, clean, relaxing environment behind the bathroom door.
Alongside this bathroom behavioral study, a second study into Bathroom Purchasing Trends was run online. This study surveyed 500+ UK householders who had recently purchased a new bathroom to assess consumer purchase behavior for a complete new bathroom installation.
The insight gained from these two studies answers important questions in terms of consumer requirements for their bathroom, how bathroom products are being used in the home, attitudes to water efficiency, and how this, in turn, influences consumer purchase behavior for new bathroom products.
This report was a behavioral study and followed the format of an online interactive diary with two-way, real-time communication between the researchers and the participants. This enabled daily tasks to be set, further details requested, images and videos uploaded, different workday and rest day behaviors to be captured, and much more.
Key Findings
Topics Covered
For more information about this report visit https://www.researchandmarkets.com/r/uacakf
View source version on businesswire.com: https://www.businesswire.com/news/home/20190614005281/en/
ResearchAndMarkets.com
Laura Wood, Senior Press Manager
[email protected]
For
E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call
1-800-526-8630
For GMT Office Hours Call +353-1-416-8900