Agricultural Institute of Marin (AIM) Unveils 3-Year Strategic Plan: Paradigm-Shifting Model for Resilient Local & Regional Food Systems

Ad blocking detected

Thank you for visiting We have detected you cannot see ads being served on our site due to blocking. Unfortunately, due to the high cost of data, we cannot serve the requested page without the accompanied ads.

If you have installed ad-blocking software, please disable it (sometimes a complete uninstall is necessary). Private browsing Firefox users should be able to disable tracking protection while visiting our website. Visit Mozilla support for more information. If you do not believe you have any ad-blocking software on your browser, you may want to try another browser, computer or internet service provider. Alternatively, you may consider the following if you want an ad-free experience.

Canadian Insider Club
$299/ year*
Daily Morning INK newsletter
+3 months archive
Canadian Market INK weekly newsletter
+3 months archive
30 publication downloads per month from the PDF store
Top 20 Gold, Top 30 Energy, Top 40 Stock downloads from the PDF store
All benefits of basic registration
No 3rd party display ads

* Price is subject to applicable taxes.

Paid subscriptions and memberships are auto-renewing unless cancelled (easily done via the Account Settings Membership Status page after logging in). Once cancelled, a subscription or membership will terminate at the end of the current term.

Feb 23, 2021 05:29 pm
SAN RAFAEL, Calif. -- 

Today the Agricultural Institute of Marin (AIM), an educational 501(c)(3) nonprofit organization serving the San Francisco Bay Area through eight Certified Farmers Markets and other food- and hunger-related social programs, released a new, far-reaching 3-Year Strategic Plan that seeks to create a model for a local and regional food system that is healthy and equitable for all. The plan and its corollary, Path to Racial Equity Plan, are inextricably linked and offer a detailed vision for an attainable and socially-just food system built on ecologically intelligent, human health-centered principles.

“The COVID-19 pandemic and Black Lives Matter social movement of the past year provided us with the impetus to accelerate positive change in our food system,” said Andy Naja-Riese, AIM’s chief executive officer. “With this new strategic plan, we can shift the existing farmers market paradigm within the context of a healthy, equitable food system. There’s serious work to be done, but AIM and our stakeholders are 100 percent committed to transformational change.”

AIM seeks to ‘act locally’ to spark systemic change throughout the nation through its education, policy change, and community access programs that address the interrelated issues of: diet-related disease, food insecurity, loss of viable farmland and small family farms, structural racism, excess food, and carbon emissions from a globalized food system.

The plan was developed by a diverse team of stakeholders, including AIM Board Members, executive leadership with input provided by farmers and community members over a period of nine months. It outlines four actionable goals underpinned by a cross-cutting foundational goal of racial equity. Each of the four goals has clearly-stated outcomes and key performance indicators for measurement of success. The interrelated goals in the plan were informed by these guiding principles:

  1. Strengthen local and regional food systems.
  2. Enhance opportunities for small to mid-size producers.
  3. Promote short supply chains: from the producer to the shopper.
  4. Encourage responsible production of agriculture, food, and artisan products with an emphasis on organic and regenerative practices.
  5. Promote integrity and transparency in our markets.
  6. Provide education on the farm, in the classroom, at the market, and online.
  7. Support and influence policy by advocating for a healthier, equitable food system.
  8. Address food-related racial and economic inequalities among producers, shoppers, and communities.
  9. Promote access to healthy, nutrient-dense foods among all people
  10. Commit to climate action.

Similarly, AIM’s plan includes a proposed list of aspirational market standards for the producers and communities it serves.

“As this breakthrough plan becomes reality, we hope to inspire smaller farmers – many of whom are currently disenfranchised – to push the boundaries for progressive, exciting change,” said Priscilla Lucero, co-owner of Lucero Organic Farm in Galt, Oakland’s Grand Lake Farmers Market producer, and AIM board member. “This plan isn’t window dressing. It includes specific ideas to increase opportunities to access markets, funding, and technical resources to help these food producers innovate and grow.”

About AIM

The Agricultural Institute of Marin (AIM) is an educational 501(c)(3) nonprofit organization headquartered in San Rafael, California. AIM serves 350+ farmers, food purveyors, and artisans from 40 California counties who participate in AIM’s eight Certified Farmers Markets in the cities of Hayward, Newark, Oakland, San Rafael, and San Francisco. AIM also provides hands-on and virtual education programs to thousands of children and adults, operates a farm audit program, runs a mobile market for older adults and underserved communities, curates a multi- farm produce box program, and operates CalFresh/EBT and Market Match services to create a healthier, equitable food system across the San Francisco Bay Area. AIM’s mission envisions a responsible food and farming system that is environmentally beneficial, economically viable, and socially just.

Media Contact: Amy Kull | [email protected] | 650.888.3173


Comment On!

Upload limit is up to 1mb only
To post messages to your Socail Media account, you must first give authorization from the websites. Select the platform you wish to connect your account to (via Easy Blurb).